The food marketing concentration is designed for students interested in building a deeper understanding of the global food industry.
You'll learn to understand... food distribution, wholesaling and retailing; critical issues like increased health and wellness focus, cooking at home, and quick serve; factors that impact a food retailer's marketing strategy; category management principles and learn the history and processes.
Courses offer include:
- Principles of Marketing
- Services Marketing
- Food Marketing
- Marketing Management
- Food Marketing Practicum
This is one of 20 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.