Marketing Major

program Type	Department	School
Undergraduate Major, Undergraduate Minor	Marketing	School of Business

the path to a successful marketing career starts here

Imagine yourself leading marketing campaigns that shape brands, create buzz, and make an impact. At Siena, you don't just study marketing—you live it. With hands-on experiences, personalized mentoring, and a powerful alumni network, you're equipped to dive into your career with confidence. Siena’s marketing major is ranked in the top 10 programs by DesignRush.

why choose marketing at siena?

Experience-Driven Learning: You won’t just learn theory; you’ll put marketing strategies into action. From day one, you’ll collaborate with experienced faculty who bring real-world knowledge into the classroom. With internships at top companies like GE, IBM, and Target, plus marketing practicums embedded in your coursework, you’ll gain skills that stand out on your résumé.
Diverse Career Paths: You have the freedom to explore marketing in ways that excite you, from social media marketing to advertising, sports marketing to e-commerce. Siena’s marketing program is designed to prepare you for a variety of industries, making sure you’re career-ready the moment you graduate.
Personalized, Small Classes: Our small class sizes mean you’re never just a number. You’ll form genuine relationships with professors who care about your goals and are eager to support your journey—whether that means guiding you through a marketing simulation or helping you land an internship that aligns with your passion.

“The best thing for me about Siena's marketing major is not only the genuine relationships I've created with professors but also the personalized education I've received that's given me limitless, real-world opportunities in marketing.” - Jordan Collins

hands-on experience that sets you apart

Internships That Launch Careers: Every marketing student completes at least one internship, and many go beyond that, experiencing different industries and roles. It’s not just about building your résumé—it’s about discovering what you love. Recent graduates have interned at Rivers Casino, Albany Broadcasting Company, and other renowned organizations, gaining invaluable experience and connections.
Learning Beyond the Classroom: You’ll participate in marketing competitions, networking events, and student club activities through our AMA (American Marketing Association) association. You’ll also have opportunities to publish research and present at conferences, ensuring you graduate with not only knowledge but also practical experience that proves your expertise.

siena marketing success stories

You're Hired!

Kristen Henry '24 exemplifies how Siena’s marketing program propels graduates to success. With internships in both in-house and agency settings, Kristen secured a job at Rivers Casino, where she'll bridge both worlds. She credits Siena’s personalized education and supportive network for helping her thrive. "The faculty knew what I wanted and helped me find opportunities that matched my passion. They knew I had a 'Siena personality'—ready to jump in and make things happen," Kristen shares. LinkedIn, Indeed, etc. are all powerful resources, but for any Saint, there's no better platform than the Siena network.

Because Siena Was My First Choice

Siena marketing student Sela Scarangella '25 spent the summer of 2024 as a brand strategy intern at Calcium+Co in NYC. Calcium CEO Judy Capano, a Siena graduate, praised Siena students: "It's not just that they're smart or passionate about their careers – they're genuinely good human beings, and those are the best employees." Sela's experience showcases Siena's dedication to developing well-rounded, compassionate professionals ready for success.

A Real Life Game Changer

Jennifer Matthews '00 is at the forefront of sports marketing innovation as Vice President of Brand Strategy at FanDuel. Her "FanFuel" and Super Bowl "Kick of Destiny" campaigns are redefining how fans experience sports, solidifying her role as a real-life game changer.

life after siena as a marketing major

Our Siena Marketing graduates excel in careers ranging from sports marketing and e-commerce to advertising, public relations, and entrepreneurial ventures. Alumni have secured leadership roles such as Executive Vice President, Brand Manager, Public Relations Manager, and National Account Director. Many marketing graduates have launched careers at companies like Microsoft, Accenture, Fingerpaint, L’Oréal, TJX, State Farm, Sysco, Kohler, Excellus BlueCross BlueShield, Moderna, and the American Cancer Society.

Frequently asked questions (FAQ)

Is a marketing degree worth it?

Yes. A marketing degree can prepare you for a wide range of careers because organizations across industries need professionals who understand customers, build brands, develop campaigns, and communicate effectively. Marketing is also a constantly evolving field, with opportunities in areas such as digital marketing, social media, sports marketing, advertising, e-commerce, public relations, and market research. At Siena, students gain practical experience through marketing practicums, internships, competitions, and real-world projects.

What can you do with a marketing degree?

A marketing degree can lead to careers in digital marketing, social media, advertising, brand management, public relations, sports marketing, e-commerce, sales, market research, consulting, and more. Marketing skills can be applied across industries, including sports, healthcare, technology, retail, finance, entertainment, and nonprofit organizations.

What jobs can you get with a marketing degree?

Marketing graduates can pursue jobs such as marketing coordinator, digital marketing specialist, social media specialist, brand manager, advertising specialist, market research analyst, public relations specialist, sales representative, e-commerce specialist, and marketing manager. Career opportunities can vary depending on your interests, experience, and area of specialization.

What do you learn as a marketing major?

Marketing majors learn how to understand consumers, identify marketing opportunities, develop strategies, create campaigns, and measure results. At Siena, students build knowledge in areas such as consumer behavior, marketing strategy, marketing research, digital marketing, advertising, and public relations while applying what they learn through hands-on projects and practicums.

Do you have to be creative to major in marketing?

Creativity can be helpful in marketing, but you do not have to be an artist or naturally creative to major in marketing. Marketing combines creativity with strategy, research, communication, consumer behavior, and data analysis. Successful marketers need to understand what audiences want and use that information to develop effective strategies and campaigns.

Is marketing just advertising?

No. Advertising is one part of marketing, but marketing involves much more. Marketing professionals may work in areas such as consumer research, branding, digital marketing, social media, e-commerce, public relations, sales, customer relationships, and marketing strategy. At Siena, students can explore many of these areas through coursework and hands-on experiences.