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The market research and analytics concentration produces professionals who are able to make smart, data-driven marketing decisions. It's a great foundation for careers in market research, market analytics and marketing insights. You'll be well-prepared for jobs like consumer insights manager, market research analyst, marketing database analyst, e-marketing analyst, marketing analyst, social media analyst and web content analyst.

Courses offered include:

  • Consumer Behavior
  • Marketing Management
  • Marketing Research
  • Pricing Strategy and Marketing Analytics

This is one of 19 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.