Get more engaged with consumers using traditional and digital marketing tactics with a concentration in marketing communications and digital marketing. You'll learn how to develop effective, creative campaigns as well as persuasive presentations that demonstrate how your recommendations will achieve desired results. You'll tackle media planning and tactics across traditional, digital, mobile and social channels through hands-on, realistic projects and cases. Students who take on this concentration are ready to thrive in today's evolving and competitive marketing environment.
Courses offered include:
- Consumer Behavior
- Marketing Management
- Digital Marketing
- Integrated Marketing Communications
This is one of 22 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.