Our personalized and customized curriculum allows our Saints to explore careers in sports, international, and business marketing, international marketing, e-commerce, advertising, public relations, consulting, retail, sales and relationship management, and marketing research. 

We even offer a Food Marketing class! Whatever your interest you’ll be able to tailor your courses, and make yourself even more attractive to potential employers.

Cutting Edge Technology

Siena’s School of Business Marketing Research Lab offers state-of-the-art facilities for students studying business statistics, marketing research, and marketing/promotion. Here, students work in teams and have access to multimedia technology and software including statistical analysis packages and geographic information system software.

Leading the Pack

We were named a 2018 top 10 marketing program in the U.S. by College Factual. 

Marketing Association

Siena's Marketing Association challenges Saints to complete research in the field of marketing, develop sound thinking in marketing theory, improve the methods and techniques of marketing research, develop better public understanding and appreciation of marketing problems, study and discuss legislation and judicial decisions regarding marketing problems, and encourage sound, honest practices of marketing operations.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.

We have designed our courses to give you the best of both worlds—a strong conceptual base of the science of marketing, and the addition of being able to focus your studies in areas of interest to you. We call these areas our marketing concentrations.