To survive and prosper, all organizations need to create value for their customers in order to generate revenue. Marketing is the organizational function responsible for coordinating the value creation process, which means the marketing department leads the revenue-generating function within the organization. All other functions consume organizational resources produced by marketing and support the marketing function. Thus, as a marketing major, you will develop the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.
Our personalized and customized curriculum allows our Saints to explore marketing careers in areas such as sports marketing, international business, e-commerce, advertising, public relations, consulting, retail, sales and relationship management, and marketing research.Effective marketing professionals are highly sought after and can expect rapid advancement in organizations.
We have designed our courses to give you the best of both worlds—a strong conceptual base of the science of marketing, and the addition of being able to focus your studies in areas of interest to you. We call these areas our marketing concentrations.
The Siena marketing department provides business and liberal art students with a rigorous and practical education in the marketing discipline through a commitment to learner-centered teaching and scholarship, hands-on experience, and a flexible curriculum that make students employable in various marketing fields and prepare them for graduate programs.