Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to communicate the value of your brand over time. You will be well-prepared for jobs like product manager, brand manager, brand representative/ambassador, and account coordinator/manager. 

Courses offered include:

  • New Product Development
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Marketing Strategy

This is one of 22 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.