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Students in this concentration gain a firm grounding in the essentials of sales and selling strategies while developing the analytical tools needed to thrive in today’s rapidly evolving and competitive business environment. This concentration is excellent preparation for careers in customer relationship management in both business to consumers and business to business settings. You'll be well-prepared for careers like sales representative, service representative, customer relationship manager and sales manager.

Courses offered include:

  • Consumer Behavior
  • Marketing Management
  • Sales Management
  • Business to Business Marketing

This is one of 19 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.