Gain real-world experience, personalized mentorship, and the skills to launch your dream career in journalism, sports, politics, or marketing. Siena’s Communications program offers hands-on opportunities and expert guidance to make your goals a reality.
| program Type | Department | School |
| Undergraduate Major | Communications | School of Liberal Arts |
Picture yourself leading a PR team, anchoring the morning news, crafting a viral ad campaign, or reporting from the sidelines of a championship game. With Siena’s Communications degree, you’ll build the skills to make that vision a reality.
Choose from four specialized tracks that match your career goals and interests:
The journalism communications track allows you to develop your storytelling skills for TV, print, online media, and beyond. Dive into courses like Reporting, Feature Writing, and Documentary Video Production, while gaining hands-on experience in our on-campus TV studio.
The marketing communications and digital marketing track allows you to gain expertise in crafting marketing campaigns across digital, social, and traditional platforms. From developing content strategies to mastering media planning, you’ll tackle projects that mirror the challenges of today’s marketing world.
Ready to shape public opinion or manage political campaigns? This political communications track offers a blend of political science and communication courses, equipping you with skills to become a campaign manager, press secretary, or even a future candidate.
If you’re dreaming of a career in sports media or broadcasting, Siena’s Division I athletics program is your launchpad. In this sports communications track, you’ll get real-world experience covering live events, working behind the scenes, and engaging with fans.
At Siena, learning isn't limited to textbooks. You'll gain real-world skills through internships and hands-on projects, working with television studios, radio stations, social media teams, and more. By the time you graduate, you’ll have valuable experience on your résumé and a portfolio showcasing your talent.
“What I love most about the Communications major are the professors. They’re incredibly kind, passionate, and helpful. They go above and beyond to guide us and create a fun, respectful learning environment!" - Vanessa Granato
“Since our classes are so small, I've been able to form great relationships with my professors. They’ve connected me with amazing internships that align perfectly with my career goals.” - Avery Marshall
Every communications student completes five foundational courses, ensuring you’re equipped with the essentials:
Digital and Media Literacy
Communications Law
Communications Research Methods
Rhetoric and Writing
Rhetoric and Oral Communication
Beyond these, you’ll dive into track-specific courses like Sports Writing, Political Advertising, and Digital Marketing, gaining expertise in your chosen field.
Imagine producing live sporting events streamed on ESPN or stepping into our on-campus TV studio to create your own show. These experiences make Siena’s Communications program unique and prepare you for roles that are "ready-to-hire" right out of college.
Fox was producing this year's Belmont for a worldwide television audience, and while their full-time crew travels from production to production, typically the networks will hire utility workers, at a freelancer rate, to round out their staff. The person in charge of assembling utility workers for the Belmont knew of Siena's sports communications program and reached out for recommendations. That's how Hunter Dipace '26 scored a working credential to the Belmont.
With Siena’s Communications degree, you won’t just study communications—you’ll live it, gain experience, and build a network that supports your future. Apply today and start your journey to a dynamic and rewarding career.
Our Communications graduates move quickly into roles that often take years to reach, from news stations and PR firms to sports organizations and marketing agencies. Siena’s hands-on learning opportunities give students the skills to succeed at companies like USA Today, Amazon, Pfizer, Daily Mail, Paycor, MVP Health Care, Blass Marketing, ValidSoft, Accord BioPharma, and NYSTEC.
Yes. A communications degree can prepare you for a wide range of careers because strong writing, storytelling, critical thinking, digital media, and communication skills are valuable across industries. The key is gaining practical experience and developing skills that align with your career goals. At Siena, communications students choose a specialized track and gain hands-on experience through internships and projects that help connect classroom learning to the workplace.
A communications degree can lead to careers in journalism, marketing, public relations, social media, advertising, digital media, sports communications, political communications, and more. Siena’s four communications tracks—Journalism, Sports Communication, Marketing Communications and Digital Marketing, and Political Communications—allow students to tailor their coursework to their interests and career goals.
Communications graduates can pursue jobs such as social media specialist, marketing coordinator, public relations specialist, communications specialist, journalist, reporter, producer, editor, content creator, digital marketing specialist, sports communications specialist, and more. Because communication skills are used across industries, graduates can work in fields ranging from sports and media to business, politics, healthcare, and nonprofit organizations.
Communications majors learn how to create, analyze, and strategically share information across different platforms and audiences. At Siena, students build skills in digital and media literacy, research, writing, oral communication, media law and ethics, and critical thinking. Students also take courses specific to their chosen track, such as digital marketing, sports writing, political advertising, reporting, and documentary video.
Yes. A communications degree can prepare students for careers in social media, digital marketing, content creation, and audience engagement. Students develop skills in writing, storytelling, digital media, and understanding audiences that can be applied to social media strategy and content creation. Siena’s Marketing Communications and Digital Marketing track offers additional coursework focused on digital marketing and communication.
Yes. Communications can be a strong major for students interested in careers in sports media, sports communications, sports marketing, public relations, and content creation. Siena’s Sports Communication track allows students to develop skills in areas such as sports writing and reporting while gaining hands-on experience through internships and projects.
