Majors, Minors, & Certificates

Sports and Services Marketing

The concentration in sports and services marketing equips students to become more engaged with consumers through strategic marketing decisions and branding decisions as they pertain to sports and services. Common career options include: event managers, not-for-profit services marketing, for-profit services marketing, sports promotion specialists, event managers, sports media managers, athlete branding, and team branding specialists.

Note: A concentration can be used in different ways depending on a student’s major. Students in the business major pair two concentrations from different disciplines. The concentrations are also available to students in other majors.

This concentration will prepare students to excel in entry-level positions and provide the broader framework for future success in upper-level management. In this concentration, students will learn how to strategically market and brand teams, venues, athletes, sports events, health services, hospitality services, financial services, and not-for-profit services. Sports and services marketers understand how to leverage the assets of sports and service entities to drive consumer demand, effectively serve consumers, and yield sustainable customer relationships with satisfied customers.

Graduates take positions in both profit and nonprofit organizations and sports teams, leagues, and related sectors (media, events, and athletes). This concentration is suitable for students that plan to pursue a marketing career in services and sports areas.

Business Major

Siena's business major provides both a strong overview of business subjects and an opportunity to dive deeper into two areas of interest through its concentrations.