The concentration in marketing communications and digital marketing equips students to become more engaged with consumers through effective communications using traditional media and digital platforms.
Students learn how to develop integrated marketing communications plans that connect to measurable marketing outcomes. Students collaborate to create persuasive presentations that demonstrate how recommended plans will achieve desired results. This concentration teaches students to conduct media planning and execution across the latest traditional, digital, mobile, and social marketing vehicles. In this concentration, students will undertake hands-on projects and analyze cases in a realistic business setting. Students gain a firm grounding in the essentials of integrated marketing communications strategies while developing the creative and analytical tools needed to thrive in today’s rapidly evolving and competitive media environment.
Siena's business major provides both a strong overview of business subjects and an opportunity to dive deeper into two areas of interest through its concentrations.