Majors, Minors, & Certificates

Business Analytics

Business analytics is focused on using statistical and other quantitative analyses of past performance to develop insight on future performance.

Note: A concentration can be used in different ways depending on a student’s major. Students in the business major pair two concentrations from different disciplines. The concentrations are also available to students in other majors.

In the 21st century, it is essential for strategic planning as it forms the basis for data‐driven decision making. Analytics are useful in finding relationships in data/processes that have previously not been understood, determining the extent of their significance, and describing how changes to current conditions might impact future performance.

Students who pursue this concentration will be equipped with a number of intermediate and advanced quantitative techniques that will allow them to transform messy data into useful information from which smart decisions can be made.

Business Major

Siena's business major provides both a strong overview of business subjects and an opportunity to dive deeper into two areas of interest through its concentrations.

Marketing Department

Marketing Department

We are at a confluence of a contracted economy and a social media evolution. Both forces have dramatically changed the relationship between those who sell and those who buy. Marketing has become more demanding, precise, and analytical. Those who connect with the customers, where the customers want to connect, will win in this marketplace!


Career Opportunities

Business Intelligence Analysts produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

Job titles include: Business Intelligence Analyst; Business Intelligence Manager; Commercial Intelligence Manager; Competitive Intelligence Analyst; Consultant, Strategic Business and Technology Intelligence; Director of Enterprise Strategy; Director of Market Intelligence; Director, Global Intelligence; Intelligence Analyst; Manager, Market Intelligence


The median annual wage was $67,650 in 2012.


Employment is projected to experience 3-7% growth from 2012 to 2022.