Marketing is concerned with determining, creating, communicating, and delivering a value proposition that meets the needs of an organization’s customers. Siena’s Marketing curriculum provides students with the knowledge and skills necessary to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities while remaining responsive and accountable to all stakeholders in the marketplace. Courses expose students to major concepts, skills, and tools that educate students for the theory and practice of modern marketing as well as undergird student preparation for graduate programs in business.
Marketing majors receive cutting edge marketing education from a faculty committed to learning centered pedagogy with a mix of lectures, readings, discussions, case studies, and computer simulations. This mix of teaching methods assures a healthy respect for learning styles of contemporary students without compromising on a balance between the theory and practice of marketing. Courses provide opportunities for students and teachers to interact closely in applying knowledge and skills in solving theoretical problems and application of theory to real-world problems. Students acquire knowledge, clarify attitudes and values, and develop communication, interpersonal, and analytic skills that lead to critical thinking and complex reasoning in making enlightened decisions.
Marketing major is appropriate for students planning careers in marketing and allied areas. This major is particularly suited for careers in industries such as packaged goods, services, sports marketing, international marketing, e-commerce, business marketing, advertising, public relations, consulting, retailing, sales and relationship management, and marketing research.
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