Marketing Department

Marketing Department

Marketing is the process of getting your product or service into the hands of potential customers, but that process is anything but simple. It requires intensive planning, research and analysis. It involves pricing, promotion and distribution. And it means understanding your customers and what motivates their behavior.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.

Why study marketing at Siena?

As a Siena marketing major, your courses will give you plenty of marketing know-how, but they’ll also give you lots of opportunities to apply your knowledge to real-world marketing and business problems. You’ll develop communication, interpersonal, and analytic skills that lead to critical thinking, complex reasoning, and sound decision making. You’ll also work closely with professors and have ample internship opportunities. You can even join Siena’s chapter of the American Marketing Association (AMA).


Marketing Research Lab

Siena’s School of Business Marketing Research Lab offers state-of-the-art facilities for students studying business statistics, marketing research, and marketing/promotion. Here, students work in teams and have access to multimedia technology and software including statistical analysis packages and geographic information system software. 

Careers in marketing

The marketing major is suited for careers in sports, international, and business marketing; international marketing; e-commerce; advertising; public relations; consulting; retail; sales and relationship management; and marketing research.

Marketing News

  • Siena's New Business Major: Q&A With Dean Seifert

    We've got big news for aspiring business majors (and non-business majors, too, as you'll read about here): Siena now offers a true, plain-and-simple business major. Read More

  • 17 Saints Earn Law School Scholarships

    Siena’s pre-law program has a history of graduating students who are prepared to excel in law school and enjoy a lifetime of success in the legal profession. The class of 2016 continues that tradition with 17 students receiving major scholarships to attend some of the top law schools in the country.
    Read More

  • Countdown to Commencement: Jack Rotolo '16

    Find out what inspired Jack Rotolo '16 to be a campus leader. Read More

Department Chair

Adam Nguyen

Adam Nguyen

Associate Professor of Marketing

207 Colbeth Hall

(518) 782‑6806