Marketing Department

Marketing Department

We are at a confluence of a contracted economy and a social media evolution. Both forces have dramatically changed the relationship between those who sell and those who buy. Marketing has become more demanding, precise, and analytical. Those who connect with the customers, where the customers want to connect, will win in this marketplace!

We have moved from individualized selling of merchandise in the early 1900’s, to the mass selling of commodities for the last thirty years (Walmart), and are now moving at light speed into a personalized, algorithm-based relationship with customers that demands a mix of science and analytics.  The customers have been “Amazon’d”, and they expect those who wish to sell to them to know them, to understand their needs, to anticipate their needs, and to help them with their lives.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.

Why study marketing at Siena?

In Siena College’s Marketing Department, we have designed our courses to give you the best of both worlds- a strong conceptual base of the science of Marketing, and the addition of being able to focus your studies in areas of interest to you. We call these areas our Marketing Concentrations, and they are:

We even offer a Food Marketing class! Whatever your interest, you’ll be able to tailor your courses, and make yourself even more attractive to potential employers.

Marketing Research Lab

Siena’s School of Business Marketing Research Lab offers state-of-the-art facilities for students studying business statistics, marketing research, and marketing/promotion. Here, students work in teams and have access to multimedia technology and software including statistical analysis packages and geographic information system software.

Careers in marketing

The marketing major is suited for careers in sports, international, and business marketing; international marketing; e-commerce; advertising; public relations; consulting; retail; sales and relationship management; and marketing research.


Marketing News

  • Siena Named Top 10 Marketing Program

    Siena College's marketing program was ranked 9 out of 402 nationwide. Read More

  • Siena Launching MBA Program

    Siena has received state approval to offer a master’s degree in business administration. Read More

  • Tim Hassett ’86: Never Stop Growing

    If you have ever had Pringles, Milano cookies, Campbell’s chicken noodle soup, Nutri Grain bars, Farmhouse cookies or V8 juice, you have a connection to Tim Hassett ’86. Read More

Department Chair

Adam Nguyen

Adam Nguyen

Associate Professor of Marketing

207 Colbeth Hall

(518) 782‑6806