Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.
As a Siena marketing major, your courses will give you plenty of marketing know-how, but they’ll also give you lots of opportunities to apply your knowledge to real-world marketing and business problems. You’ll develop communication, interpersonal, and analytic skills that lead to critical thinking, complex reasoning, and sound decision making. You’ll also work closely with professors and have ample internship opportunities. You can even join Siena’s chapter of the American Marketing Association (AMA).
Siena’s School of Business Marketing Research Lab offers state-of-the-art facilities for students studying business statistics, marketing research, and marketing/promotion. Here, students work in teams and have access to multimedia technology and software including statistical analysis packages and geographic information system software.
The marketing major is suited for careers in sports, international, and business marketing; international marketing; e-commerce; advertising; public relations; consulting; retail; sales and relationship management; and marketing research.
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