We have moved from individualized selling of merchandise in the early 1900’s, to the mass selling of commodities for the last thirty years (Walmart), and are now moving at light speed into a personalized, algorithm-based relationship with customers that demands a mix of science and analytics. The customers have been “Amazon’d”, and they expect those who wish to sell to them to know them, to understand their needs, to anticipate their needs, and to help them with their lives.
Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.
In Siena College’s Marketing Department, we have designed our courses to give you the best of both worlds- a strong conceptual base of the science of Marketing, and the addition of being able to focus your studies in areas of interest to you. We call these areas our Marketing Concentrations, and they are:
We even offer a Food Marketing class! Whatever your interest, you’ll be able to tailor your courses, and make yourself even more attractive to potential employers.
Siena’s School of Business Marketing Research Lab offers state-of-the-art facilities for students studying business statistics, marketing research, and marketing/promotion. Here, students work in teams and have access to multimedia technology and software including statistical analysis packages and geographic information system software.
The marketing major is suited for careers in sports, international, and business marketing; international marketing; e-commerce; advertising; public relations; consulting; retail; sales and relationship management; and marketing research.
Siena Named Top 10 Marketing Program
Siena College's marketing program was ranked 9 out of 402 nationwide. Read More
Siena Launching MBA Program
Siena has received state approval to offer a master’s degree in business administration. Read More
Tim Hassett ’86: Never Stop Growing