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In this concentration, you'll learn how to strategically market and brand teams, venues, athletes, sports events, health services, hospitality services, financial services and not-for-profit services. You'll develop an instinct for how to leverage the distinctive value of these  entities to drive consumer demand, effectively serve consumers and create sustainable customer relationships. The sports and services marketing concentration is excellent preparation for careers like event manager, not-for-profit services marketer for-profit services marketer, sports promotion specialist, sports media manager, athlete branding manager and team branding specialists.

Courses offered include:

  • Consumer Behavior
  • Sports Marketing
  • Services Marketing
  • Marketing Management

This is one of 19 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.