Not the Norm
The Siena College Social Norms Campaign wants to paint an accurate picture of what students are doing on campus.
- Social Norms - Siena College is doing research on student behavior and attitudes around alcohol. As a part of the social norms model, Siena is reporting these survey results back to students to show students an accurate picture of alcohol consumption on Siena’s campus. Students are often stunned to find how often they overestimate (misperceived) the frequency and quantity of drinking done by their fellow students. Survey results communicate what the majority of students actually think and do concerning alcohol consumption (or other behaviors). This reduces the gap between the misperceived norm and the actual norm regarding alcohol use. Reducing this misperception gap can reduce high risk drinking and its negative consequences.