| Curriculum | MODALITY | APP DEADLINE | TIMELINE | START TERMS |
| Master of Science | Hybrid |
Rolling Admission |
1 year full-time, 2 years part-time, 30-credit program | Coming in 2027 |
Siena’s Master of Science in Digital Marketing and Marketing Communications brings together strategy, creativity, analytics, artificial intelligence, and emerging technology in one interdisciplinary graduate program.
You will learn how to understand audiences, build brands, create effective messages, manage digital campaigns, and measure results across today’s most important marketing channels. Through practical coursework and an individualized capstone experience, you will develop the technical, communication, and leadership skills needed to help organizations adapt and grow.
Digital platforms, consumer behavior, and technology are constantly evolving. Siena’s program prepares you to adapt by building a strong foundation in strategy, analytics, artificial intelligence, branding, content, search, social media, and digital advertising.
Apply what you learn through campaign development, audience research, data analysis, creative projects, and strategic recommendations. You will gain experience solving the kinds of marketing challenges organizations face every day.
Digital marketing does not happen in one department. Siena’s interdisciplinary curriculum and faculty expertise span marketing, communications, multimedia design, computer science, and business, helping you understand how strategy, content, data, and technology come together to shape the customer experience.
New technology creates new questions about privacy, data, artificial intelligence, and audience trust. Siena prepares you to recognize ethical challenges and make responsible marketing decisions that protect both people and organizations.
The program welcomes recent graduates, working professionals, and career changers from any undergraduate major. Complete the 30-credit degree in as little as 12 months through full-time study, or choose a part-time schedule.
Complete an independent consulting or research project aligned with your professional goals. With one-on-one faculty guidance, you will create meaningful work that connects your graduate experience to the next step in your career.
Siena’s MS in Digital Marketing and Marketing Communications provides a foundation across key areas of digital marketing and communications, including:
- Digital Strategy and Analytics
- Branding and Storytelling
- SEO and Digital Advertising
- Social Media and Content
- Artificial Intelligence
- Web Design and User Experience
As organizations invest more in digital platforms, customer data, content, and emerging technology, they need professionals who can connect marketing strategy with clear communication.
Employment for advertising, promotions, and marketing managers is projected to grow 8% from 2023 to 2033, twice the projected average for all occupations.
Graduates may pursue roles such as digital project manager, email marketing specialist, ecommerce coordinator, CRM specialist, content specialist, and paid social strategist.
Siena’s MS in Digital Marketing and Marketing Communications is designed for recent graduates, working professionals, and career changers from any undergraduate background. Whether you want to enter the field, build specialized skills, or advance in your current role, you will develop the strategic, creative, analytical, and communication skills to help organizations connect with audiences and adapt in a changing digital world.
Brief personal essay indicating the reason you are pursuing your chosen graduate program and your intended long-term goals (submitted online with your application). Need some tips?
Include employment history, certificate or licenses held, volunteer/extracurricular activities, leadership roles, honors/awards and education history (submitted online with your application).
One Letter of Recommendation is required to be submitted by a faculty member at your bachelor’s degree granting institution or professional reference if you have been out of school for some time. (Recommenders are required to submit recommendations online - instructions included within the application.)
Official Transcripts are required from all post-secondary institutions which you have earned college credit. Unofficial copies may be uploaded for the purpose of application review, but official copies are required prior to enrollment.
Also, if you earned your undergraduate degree outside of the United States, an evaluated transcript is required by a recognized member of The National Association of Credential Evaluation Services (NACES.) Our preferred evaluators are World Education Services, Inc. or Educational Credential Evaluators, Inc.
Transcripts and evaluations should be emailed directly to our registrar at transcriptreceiving@siena.edu or mailed to the address below:
Siena University
Registrar's Office
515 Loudon Road
Loudonville, NY 12211
Official TOEFL, IELTS or DUOLINGO Test Scores are required from international students whose native language is not English. All English examination scores are considered valid up to two years after the testing date. Certificates of Instruction may be considered if English was the medium of instruction for undergraduate studies.
Accepted tests and minimum scores:
TOEFL - 79
IELTS - 6.5
DUOLINGO - 115
Official Test Results should be sent electronically to graduateadmissions@siena.edu or mailed directly to:
Siena University
Registrar's Office
515 Loudon Road
Loudonville, NY 12211
Official GMAT scores are required if:
Siena does not require the GRE for entrance to any graduate program.
