Back to Faculty Directory
Degree Program University
Ph.D. Marketing Queen's University
M.Sc. Queen's University
B.Com. Hons Queen's University

My Professional Experience

Year Title University
2018 - Now Assistant Professor of Marketing Siena College

Current Research

Consumer imagination, unattainble consumption items, human brands, consumer journeys 

Articles & Book Reviews

  • Fallible Human Brands and Consumer-Identity-Related Responses
    European Marketing Association Conference
    2019
  • Alternative Consumption Experiences Via Imaginative Fantasy Creation
    Association for Consumer Research Conference
    2016
  • Taking Consumers for Granted: How Brand Changes May Have Big Consequences
    Global Brand Conference - Academy of Marketing
    2016
  • The Effects of Doing Business: Consumer Responses to Typical Business Changes,
    American Marketing Association Summer Educators Conference
    2016
  • How Brand Changes Impact Self-Brand Connections with Brands
    Administrative Sciences Association of Canada Conference
    2015

Awards & Distinctions

  • Doctoral Fellowship
    Category: Research
    Social Science and Humanities Research Council of Canada, 2017

Presentations

  • Fallible Human Brands and Consumer-Identity-Related Responses
    2019
    European Marketing Association Conference, Hamburg, Germany
  • The Upside of Imagining Unattainable Purchases
    2019
    European Marketing Association Conference, Hamburg, Germany
  • Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
    October, 2018
    Association for Consumer Research Conference, Dallas, Texas
  • Alternative Consumption Experiences via the Imagination
    February, 2018
    American Marketing Association Winter Educator Conference, New Orleans, Louisiana
  • Unattainable Desires and Imaginative Mental Experiences
    February, 2017
    American Marketing Association Winter Educator Conference, Orlando, Florida
  • Alternative Consumption Experiences Via Imaginative Fantasy Creation
    October, 2016
    Association for Consumer Research Conference, Berlin, Germany
  • The Effects of Doing Business: Consumer Responses to Typical Business Changes,
    August, 2016
    American Marketing Association Summer Educators Conference, Atlanta, Georgia
  • Taking Consumers for Granted: How Brand Changes May Have Big Consequences
    May, 2016
    Global Brand Conference - Academy of Marketing, Bradford, United Kingdom
  • How Brand Changes Impact Self-Brand Connections with Brands
    June, 2015
    Administrative Sciences Association of Canada Conference, Halifax, Canada-Nova Scotia