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Office Hours

M 05:00 PM-06:00 PM
T 10:00 AM-12:00 PM
R 10:00 AM-12:00 PM
Degree Program University
Ph.D. Marketing Queen's University
M.Sc. Queen's University
B.Com. Hons Queen's University

My Professional Experience

Year Title University
2018 - Now Assistant Professor of Marketing Siena College
2011 - 2012 Internet & Marketing Specialist Greater Halifax Partnership
2009 - 2011 Account Executive Revolve
2008 - 2009 Business Analyst & Facilitator Deloitte - Managerial Design

Current Research

Consumer imagination, unattainble consumption items, human brands, consumer journeys 

Articles & Book Reviews

  • Consumer Responses to Strategic Customer Extensions
    Journal Of Product & Brand Management
    2020
  • Fallible Human Brands and Consumer-Identity-Related Responses
    European Marketing Association Conference
    2019
  • Alternative Consumption Experiences Via Imaginative Fantasy Creation
    Association for Consumer Research Conference
    October, 2016
  • The Effects of Doing Business: Consumer Responses to Typical Business Changes
    American Marketing Association Summer Educators Conference
    August, 2016
  • Taking Consumers for Granted: How Brand Changes May Have Big Consequences
    Global Brand Conference - Academy of Marketing
    2016

Awards & Distinctions

  • Doctoral Fellowship
    Category: Research
    Social Science and Humanities Research Council of Canada, 2017

Presentations

  • Creating and Managing Strategic Brand Performances
    February, 2020
    American Marketing Association Winter Educator Conference, San Diego, California
  • Consuming Brand Performances
    December, 2019
    The Future of Brands Conference, New York, New York
  • Fallible Human Brands and Consumer-Identity-Related Responses
    May, 2019
    European Marketing Association Conference, Hamburg, Germany
  • The Upside of Imagining Unattainable Purchases
    May, 2019
    European Marketing Association Conference, Hamburg, Germany
  • Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
    October, 2018
    Association for Consumer Research Conference, Dallas, Texas
  • Deriving Value via the Imagination: How Knowledge Level and Perceptions of Chances alter Imaginative Mental Experiences
    February, 2018
    American Marketing Association Winter Educator Conference, New Orleans, Louisiana
  • Unattainable Desires and Imaginative Mental Experiences
    February, 2017
    American Marketing Association Winter Educator Conference, Orlando, Florida
  • Alternative Consumption Experiences Via Imaginative Fantasy Creation
    October, 2016
    Association for Consumer Research Conference, Berlin, Germany
  • The Effects of Doing Business: Consumer Responses to Typical Business Changes
    August, 2016
    American Marketing Association Summer Educators Conference, Atlanta, Georgia
  • Taking Consumers for Granted: How Brand Changes May Have Big Consequences
    April, 2016
    Global Brand Conference - Academy of Marketing, Bradford, United Kingdom
  • How Brand Changes Impact Self-Brand Connections with Brands
    June, 2015
    Administrative Sciences Association of Canada Conference, Halifax, Canada-Nova Scotia