Chris Adamski '23 was checking his email from the back of the bus during the five-and-a-half-hour ride to Emmitsburg, Maryland for the MAAC outdoor track championships. One of the unread messages was from Northeast Shared Services, where Chris had interviewed a week before. The gist of the email: do you have time for a quick call?
"I read the email to a teammate, and he told me he'd get everyone else to shut up. They gave me five minutes of quiet. I got the call, and I was offered the job."
A few weeks later, Chris began his job as a marketing analyst for Northeast Shared Services, a subsidiary of Northeast Grocery (the parent company of Price Chopper/Market 32 and Tops).
"I work on projects that mix consumer insights with market analytics. I look at quantitative and qualitative data. It's fun because of the nature of the product in supermarkets. You can look at behavioral changes, and price sensitivity, and how people interact with the products. It's a really exciting industry for this type of work."
Chris works on the Price Chopper/Market 32 brands, and his findings can be an asset at all levels of strategic decision making, including marketing. Chris loves the work, though it's hard to leave the work at home when he does his personal grocery shopping.
"It's probably not great for the company, but I've become much more deal conscious when I shop. I hunt the sales now. I go through the store with an employee's mind – a marketer's mind."
Mainly, though, Chris tries to tap into the mind of the customer, by using all means of data.
"In this profession, you start by thinking about the customer, and in this industry, the customer is everybody. Some shoppers are deal conscious, others have product preferences (organic vs. pre-packaged). That's what is so fascinating. There's so much variety. It's perfect for someone like me who found a passion for marketing analytics and consumer insights in a marketing consulting class at Siena."
"Chris was a pleasure to have as a student, and as a professor, it was rewarding to see his love of data and analytics develop through his academic experiences at Siena," said Kim Preiksaitis, Ph.D., assistant professor of marketing. "Chris always takes initiative, is curious and inquisitive and I'm so excited that he's begun his career in a position that aptly reflects his learning experiences."