Cheryl L. Buff

Associate Dean, School of Business

Phone: (518) 783‑4277
Email: cbuff@siena.edu

Cheryl L. Buff

Degrees:

Ph.D. Administrative and Engineering Systems Union College of Union University
M.B.A. Marketing Adelphi University
B.A. Psychology Siena College

Professional Experience:

Associate Dean, School of Business Siena College 2014 - Now
Professor of Marketing Siena College 2013 - Now
Director Siena College Center for Undergraduate Research and Creative Activity 2012 - 2015
Associate Professor of Marketing Siena College 2011 - 2013
Associate Professor of Marketing and Management Siena College 2007 - 2011
Assistant Professor of Marketing and Management Siena College 2001 - 2007
Visiting Assistant Professor of Marketing University at Albany, SUNY 2000 - 2001
Lecturer in Marketing Siena College 2000 - 2000
Lecturer in Marketing The College of Saint Rose 1999 - 1999
Graduate Assistant Union College Graduate Management Institute 1990 - 1992
Supervisor of Office Automation, Microcomputer Facilities Supervisor, Microcomputer Facilities Coord Coopers & Lybrand 1986 - 1990
Systems Analyst Corporate Technology 1985 - 1986
Assistant to the Director of Telemarketing, Intern Publishers Clearing House 1984 - 1985
Graduate Assistant, Teaching Assistant (Marketing/Marketing Research) Adelphi University 1983 - 1984
Research Intern New York State Higher Education Services Corporation 1982 - 1982

Office Hours:

MON:
TUE: 02:30 PM-04:00 PM
WED: 01:30 PM-03:30 PM
THU: 02:30 PM-04:00 PM
FRI:

My current research:

Research is in the area of social media, self-control, marketing ethics, brand strategies, interactive marketing, and pedagogy. Serves as Associate Dean of the School of Business.


Understanding Consumer Adoption of Mobile Payment Options: Model Development
Journal of Applied Business and Economics, vol. 17
March, 2017
Understanding Consumer Adoption of Mobile Payment Options: Model Development
Journal of Applied Business and Economics, vol. 17
2017
Fear of Missing Out: Preliminary Analysis of Extant Measures
International Academic Conference on Business
2017
Fear of Missing Out: Exploring Personality Influences
International Academic Conference on Business
2017
Social Media and the Fear of Missing Out:Scale Development and Assessment
Journal of Business and Economics Research, vol. 14
Jan-Mar, 2016
Undergraduate Research as a Fate Accompli: Innovation and Evolution of a Student Conference in Business
Contemporary Issues in Education Research, vol. 9
Jan-Mar, 2016
Social Media and the Fear of Missing Out: Scale Development and Assessment
International Business & Education Conferences
October, 2014
That's a technical foul! Sports fan identification and buyer behavior of counterfeit sports merchandise
European Journal of Business Research, vol. 13
March, 2013
Proposing a Scale to Measure Fear of Missing Out
Marketing Management Association
Spring, 2013
Actual self-concept versus ideal self-concept: An examination of image congruence and consumers in the health club industry
Sport, Business and Management: An International Journal, vol. 3
March, 2013
Self-Perceived Brand Relevance of and Satisfaction with Social Media
Marketing Management Journal, vol. 22
Fall, 2012
Can they defer the cellular lure? College students' self-control and cell phone usage
Review of Business Research, vol. 12
October, 2012
You're so vain...want to buy a counterfeit product? An exploratory study of vanity and counterfeit product purchase
Review of Business Research, vol. 12
October, 2012
Sports marketing and TV video and production: An interdisciplinary partnership in learning and action
Marketing Management Association
Spring, 2012
To accept or defer the cellular lure: College students self-control and cell phone usage
Marketing Management Association
Spring, 2012
Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness
Marketing Education Review Special Issue on Teaching Innovations, vol. 22
Spring, 2012
Learning and Mission in Action: Implementing Problem Based Service Learning in the Consumer Behavior Classroom
International Journal of Business Research, vol. 11
September, 2011
Marketing Career Speed Networking - A Classroom Event to Foster Career Awareness
Marketing Management Association
2011
Ego Depletion and Self-focused Consumers: Proposing the Effects of a Depleted Self on Gifting Behavior
Marketing Management Association
Spring, 2011
Work Ethic: Do New Employees Mean New Work Values?
Journal Of Managerial Issues, vol. 22
April, 2010
Learning and Mission in Action: Problem Based Service Learning in the Consumer Behavior Classroom
Marketing Management Association
2010
Proposing an Examination of the Image Congruence Hypothesis and Consumers in the Health Club Industry
Marketing Management Association
2010
Building Brand Community Membership within Organizations: A Viable Internal Branding Alternative?
Journal Of Product & Brand Management, vol. 19
2010
Exploring Gender Differences Under the Image Congruence Hypothesis Among Consumers in the Health Club Industry
Journal of Academy of Business and Economics, vol. 10
2010
Consumer Perceptions of Bundles
Journal Of Product & Brand Management, vol. 18
2009
Building Brand Community Membership within Organizations: A Viable Internal Branding alternative
Marketing Management Association
April, 2009
Are Generation Y Consumers Brand Loyal and is their Buying Behavior Affected in an Economic Recession? A Preliminary Study
Journal of Academy of Business and Economics, vol. 9
2009
Participation Preferences and Brand Community Integration: An Empirical Investigation
Review of Business Research, vol. 9
October, 2009
Consumer Perceptions of Bundles
Behavioral Pricing Conference
September, 2008
Developing an Undergraduate Student Research Conference in Business: A Model
Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
January, 2008
A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
January, 2008
Developing an Undergraduate Student Research Conference in Business: A model
Contemporary Issues in Education Research, vol. 1
2008
A Multidimensional Conceptualization of Brand Community: An Empirical Investigation
Sport Marketing Quarterly, vol. 17
2008
Proposing the Application of the Brand Community Membership Typology within the Organization: A Viable Internal Branding Alternative?
Marketing Management Association
2008
Exploring College Students' Attitudes Toward Counterfeiting: A Beginning
Marketing Management Association
January, 2008
Developing the ____College Student Conference in Business: A Model
College Teaching and Learning Conference
January, 2008
Private-Label brands, Manufacturing Brands, and the Quest for Stimulus Generalization: An EEG Analysis of Frontal Cortex Response
Review of Business Research, vol. 8
October, 2008
Attitudes Towards Counterfeiting and Counterfeit Products: Have They Changed?
Journal of International Business & Economics, vol. 8
October, 2008
Service Learning in the Consumer Behavior Classroom: Design, Implementation, and Lessons Learned
Academy of Business Disciplines Annual Conference
2008
Exploring Individual Culture and Internet Commerce Success Factors
DIAS Technology Review - The International Journal for Business and IT, vol. 4
2008
Gender and E-Commerce: Towards an Understanding of the Relationship Between Gender and Internet Commerce Success Factors
Academy of Business Disciplines Annual Conference
2007
Bundles=Discount? Revisiting Complex Theories of Bundle Effects
Journal Of Product & Brand Management, vol. 16
2007
Private-Labels and Stimulus Generalization: An EEG Analysis of Frontal Cortex Response
Marketing Management Association
March, 2007
The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
Marketing Management Association
2006
The Effects of Individual Culture on Internet Marketing Efforts
Marketing Management Association
2006
The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
Marketing Management Association
2006
Marketing the Roman Catholic Diocesan Priesthood to Generation Y: Understanding How and Where to Market the Vocations Effectively
International Academy of Business and Economics Annual Conference, vol. II
October, 2006
Hofstede's Cultural Dimensions: Are Individual Differences Important?
International Journal of Business Research, vol. 2
2005
Assimilating a Discussion of the Gay and Lesbian Market Into a Marketing Classroom Setting
Review of Business Research, vol. 5
2005
Using Student Generated Codes of Ethics in the Classroom to Reinforce Business Ethics Education
Journal Of Business Ethics, vol. 61
October, 2005
A Matter of Trust: Using Student Designed Codes of Conduct in Face-to-Face and Virtual Group Environments
Journal of Academy of Business and Economics, vol. V
January, 2005
Factors Involved in the Student Athlete College Selection Process as Applied to the basic Decision Making Model
Review of Business Research, vol. V
2005
Hofestede's Cultural Dimensions: Are Individual Differences Important?
International Academy of Business and Economics Annual Conference
2005
Student Designed Codes of Ethics and Their Influence on Group Development and Processes
Marketing Educators' Association National Conference
2005
Exploring the Generalizability of the Brand Community Construct: Application in Sports Marketing
Marketing Management Association
March, 2005
How Will They Know Right From Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs
Marketing Education Review, vol. 14
Fall, 2004
Evaluating Individual Contribution to Group Projects: The Summary of Responsibilities
Review of Business Research, vol. 2
2004
The Multidimensional Construct of Brand Community: Strategic Implications for Marketers
Academy of Business Administration National Conference
2004
Are We Educating our Graduate to be Ethical Marketers? Ethics Education in Undergraduate AACSB Marketing Programs
American Marketing Association, vol. 15
2004
Gay and Lesbian Market Segmentation: Bringing this Topic to the Classroom
Academy of Business Administration National Conference
2003
Ethics and Social Responsibility in a School of Business Curriculum: Is it Enough for AACSB?
Association for Business Communication
2003
Two Expectancy Theory Methodologies: Their Ability to Assess Employee Rewards and Incentives
Academy of Business Administration National Conference
April, 2003
 Outstanding Research Paper Award: Taylor Akana '15, Cheryl L. Buff, Paul W. Thurston
"Understanding Consumer Adoption of Mobile Payments: Model Development"
Buff presented as Keynote Speaker during the Official Luncheon of the March 19-21, 2017 Conference
category: Research
IABE - 2017, 2017
category: Service-University
Siena College School of Business, 2015
category: Service-University
Siena College, 2015
category: Service-University
Trustco Bank and Siena Athletics, 2014
category: Teaching
Beta Gamma Sigma - AACSB National Honor Society - Siena College Chapter, 2013
category: Teaching
Siena College, 2010
category: Teaching
Siena College, 2009
category: Teaching
Marketing Management Association, 2009
Fear of Missing Out: Preliminary Analysis of Extant Measures
2017
International Academic Conference on Business, Las Vegas, Nevada
Understanding Consumer Adoption of Mobile Payments
2017
International Academy of Business and Economics - Spring Conference, West Palm Beach, Florida
Fear of Missing Out: Preliminary Analysis of Extant Measures
October, 2017
International Academic Conference on Business, Las Vegas, Nevada
Fear of Missing Out: Exploring Personality Influences
October, 2017
International Academic Conference on Business, Las Vegas, Nevada
Fear of Missing Out: Exploring Personality Influences
2017
International Academic Conference on Business, Las Vegas, Nevada
Social Media and the Fear of Missing Out: Scale Development and Assessment
October, 2014
The Clute Institute - 2014 International Business & Education Conference, Las Vegas, Nevada
That's a technical foul! Sports fan identification and buyer behavior of counterfeit sports merchandise
2013
International Academy of Business and Economics - Spring Conference, Orlando, Florida
Proposing a Scale to Measure Fear of Missing Out
2013
Marketing Management Association, Chicago, Illinois
You're so vain..want to buy a counterfeit product? An exploratory study of vanity and counterfeit product purchase
2012
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Can they defer the cellular lure? College students' self-control and cell phone usage
2012
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
To accept or defer the cellular lure: College students self-control and cell phone usage
2012
Marketing Management Association, Chicago, Illinois
Sports marketing and TV video and production: An interdisciplinary partnership in learning and action
2012
Marketing Management Association, Chicago, Illinois
Fostering a Culture of Undergraduate Research: The Role of a Student Conference
2011
Marketing Management Association, St. Louis, Missouri
Marketing Career Speed Networking - A Classroom Event to Foster Career Awareness
2011
Marketing Management Association, Chicago, Illinois
Ego Depletion and Self-Focused Consumers: Proposing the Effects of a Depleted Self on Gifting Behavior
2011
Marketing Management Association, Chicago, Illinois
Learning and mission in action: Implementing problem-based service learning in the consumer behavior classroom
2011
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Learning and Mission in Action: Problem Based Service Learning in the Consumer Behavior Classroom
2010
Marketing Management Association, Chicago, Illinois
Proposing an Examination of the Image Congruence Hypothesis and Consumers in the Health Club Industry
2010
Marketing Management Association, Chicago, Illinois
Problem Based Service Learning in Marketing Courses
2009
Academic Service Learning Conference, USA, New York
A Test of Alternative Mechanisms for the Psychological Impact of Price Bundling and Implications for When and Why Price Bundling Enhances or Derails Consumer Evaluation
February, 2009
American Marketing Association Winter Educator Conference, Tampa, Florida
Are Generation Y Consumers Brand Loyal and is their Buying Behavior Affected by an Economic Recession
2009
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Participation Preferences and Brand Community Integration: An Empirical Investigation
2009
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
January, 2008
Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference, Orlando, Florida
Service Learning in the Consumer Behavior Classroom: Design, Implementation, and Lessons Learned
November, 2008
Academy of Business Disciplines Annual Conference, Ft. Myers Beach, Florida
Proposing the Application of the Brand Community Membership Typology within the Organization: A Viable Internal Branding Alternative?
April, 2008
Marketing Management Association, Chicago, Illinois
Exploring College Students' Attitudes Toward Counterfeiting: A Beginning
April, 2008
Marketing Management Association, Chicago, Illinois
Developing the ____ College Student Conference in Business: A model
January, 2008
The Clute Institute Teaching and Learning Conference, Orlando, Florida
Variations in Work Ethic Between Workforce Professionals and College/University Seniors
August, 2007
Academy of Management Annual Meeting, Philiadelphia, Pennsylvania
Gender and E-Commerce: Towards an Understanding of the Relationships Between Gender and Internet Commerce Success Factors
November, 2007
Academy of Business Disciplines Annual Conference, Fort Myers Beach, Florida
Private-Labels and Stimulus Generalization: An EEG Analysis of Frontal Cortex-Response
March, 2007
Marketing Management Association, Chicago, Illinois
The Effects of Individual Culture on Internet Marketing Efforts
March, 2006
Marketing Management Association, Chicago, Illinois
Marketing the Roman Catholic Diocesan Priesthood to Generation Y: Understanding How and Where to Market the Vocations Effectively
October, 2006
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
March, 2006
Marketing Management Association, Chicago, Illinois
A Matter of Trust: Using Student Designed Codes of Conduct in Face-to-Face and Virtual Group Environments
October, 2005
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Factors involved in the Student Athlete College Selection Process as Applied to the Basic Decision Making Model
October, 2005
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Assimilating an Analysis of the Gay and Lesbian Market into the Marketing Classroom
October, 2005
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Hofestede's Cultural Dimensions: Are Individual Differences Important?
October, 2005
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Student Designed Codes of Ethics and Their Influence on Group Development and Processes
April, 2005
Marketing Educators' Association National Conference, La Jolla, California
Exploring the Generalizability of the Brand Community Construct: Applications in Sports Marketing
March, 2005
Marketing Management Association, Chicago, Illinois
Using Codes of Conduct to Improve Virtual and Small Group Processes
October, 2004
The Association for Business Communication, Cambridge, Massachusetts
Evaluating Individual Contribution to Group Projects: The Summary of Responsibilities
October, 2004
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Student Designed Codes of Ethics-Enhancing Ethics Education in the Business Curriculum
April, 2004
Academy of Business Education Annual Meeting, Mystic, Connecticut
The Multidimensional Construct of Brand Community: Strategic Implications for Marketers
March, 2004
Academy of Business Administration National Conference, Las Vegas, Nevada
Are We Educating our Graduate to be Ethical Marketers? Ethics Education in Undergraduate AACSB Marketing Programs
February, 2004
American Marketing Association, Scottsdale, Arizona
Two Expectancy Theory Methodologies: Their Ability to Assess Employee Rewards and Incentives
April, 2003
Academy of Business Administration National Conference, Las Vegas, Nevada
Gay and Lesbian Market Segmentation: Bringing this Topic to the Classroom
April, 2003
Academy of Business Administration National Conference, Las Vegas, Nevada
Do Your Classroom Activities Mirror AACSB Standards and Your School of Business Mission Statement Regarding Ethics and Values
October, 2003
Association for Business Communication, Albuquerque, New Mexico