Communications

Picture yourself leading a PR team, anchoring the morning news, crafting a viral ad campaign, or reporting from the sidelines of a championship game. With Siena’s Communications degree, you’ll build the skills to make that vision a reality.

tailored tracks for your passion

Choose from four specialized tracks that match your career goals and interests:

Journalism, B.A.   

The journalism communications track allows you to develop your storytelling skills for TV, print, online media, and beyond. Dive into courses like Reporting, Feature Writing, and Documentary Video Production, while gaining hands-on experience in our on-campus TV studio.

Marketing communications and digital marketing, B.A.

The marketing communications and digital marketing track allows you to gain expertise in crafting marketing campaigns across digital, social, and traditional platforms. From developing content strategies to mastering media planning, you’ll tackle projects that mirror the challenges of today’s marketing world.

Political Communications, B.A.

Ready to shape public opinion or manage political campaigns? This political communications track offers a blend of political science and communication courses, equipping you with skills to become a campaign manager, press secretary, or even a future candidate.

Sports Communications, B.A.

If you’re dreaming of a career in sports media or broadcasting, Siena’s Division I athletics program is your launchpad. In this sports communications track, you’ll get real-world experience covering live events, working behind the scenes, and engaging with fans.

learning through experience

At Siena, learning isn't limited to textbooks. You'll gain real-world skills through internships and hands-on projects, working with television studios, radio stations, social media teams, and more. By the time you graduate, you’ll have valuable experience on your résumé and a portfolio showcasing your talent.

“What I love most about the Communications major are the professors. They’re incredibly kind, passionate, and helpful. They go above and beyond to guide us and create a fun, respectful learning environment!" - Vanessa Granato

why siena stands out

• Personalized Learning: With small class sizes, you'll get one-on-one mentorship from professors who are deeply invested in your success. You'll build relationships that open doors to internships, job opportunities, and professional networks. 

“Since our classes are so small, I've been able to form great relationships with my professors. They’ve connected me with amazing internships that align perfectly with my career goals.” - Avery Marshall

• Real-World Projects: Every student completes an internship or practicum experience, choosing from respected companies with guidance from Siena’s program. Whether it’s working for a local politician, a marketing agency, or in a TV studio, you’re gaining experience that employers look for.
• Flexibility and Customization: You can tailor your degree with minors or concentrations that align with your passions. Unlike other schools, Siena's program lets you customize your education to fit your career goals.

core courses: building your foundation

Every communications student completes five foundational courses, ensuring you’re equipped with the essentials:

• Digital and Media Literacy

• Communications Law

• Communications Research Methods

• Rhetoric and Writing

• Rhetoric and Oral Communication

Beyond these, you’ll dive into track-specific courses like Sports Writing, Political Advertising, and Digital Marketing, gaining expertise in your chosen field.