By maintaining consistent typography across diverse materials, from web pages to printed documents, we forge a visual identity that reflects our institution's character and values. This uniform approach doesn't merely establish recognition, but also fosters trust and professionalism.
Headlines
Sullivan is a display font and is to be used sparingly and only when appropriate in signature marketing materials. It is reserved mainly for large headlines and should only be used in all capital letters.
Oswald is to be used either in conjunction with Sullivan as the subhead in large headlines, or separately as the large headline on its own and should only be used in all capital letters. This is the more common headline font.
SECONDARY TYPOGRAPHY
Gudea is to be used for smaller headlines, subheads within body copy, and callouts.
Merriweather is an easy-to-read serif font. It is to be used for all body copy.