Ordering apparel and promotional items in brand colors is crucial for Siena to maintain a consistent and recognizable brand identity. When these items adhere to the established brand colors, they become instant ambassadors of Siena's image, fostering immediate recognition. This consistency also reinforces professionalism and attention to detail, demonstrating that we are proud of our brand. By using the brand colors, you create a cohesive and unified visual presence across a range of materials, enhancing Siena's reputation and leaving a lasting impression on those who encounter these items.
Using Siena logos in full color is preferred in all applications in apparel and promotional items. When choosing the color of a shirt or printed product, Green and Gold are preferred, though Grey and White are acceptable, as long as there is enough contrast. Black is also acceptable for outerwear. The communications office is happy to help design something custom and on brand for your office or initiative. Here are some more tips:
DO'S AND DON'TS
DO:
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Set a Clear Budget: Determine a budget considering all costs (production, shipping, customization.)
- Understand Your Audience: Tailor swag items to the preferences and needs of your target audience.
- Follow Branding Guidelines: Use official colors, logos, and branding elements consistently.
- Plan Ahead: Allow ample time for design, approval, production, and shipping.
- Align with Goals: Choose items that encourage attendance, show appreciation, or serve as memorable takeaways.
DON'T:
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Overlook Additional Costs: Don't ignore setup fees, customization charges, and shipping costs.
- Procrastinate: Avoid last-minute orders that can limit options and increase costs.
- Assume One-Size-Fits-All: Don't choose items without considering the diverse preferences of your audience.
- Opt for Generic or Low-Quality Items: Don't select items that lack a personal touch or are likely to be discarded.
- Alter Branding Elements: Avoid using outdated logos or off-brand colors and designs.
Scroll for examples or download this PDF for examples of how to choose apparel and promo item design:
