| curriculum | modality | app deadline | timeline | Start terms |
| Advanced Certificate |
On-Campus, early evenings; Online |
Rolling Admission |
12-24 months: full-time or part-time |
Fall, Spring, Summer |
Our graduate certificate program is tailor-made for college students seeking hands-on marketing expertise. Developed to meet the growing demand for professionals armed with cutting-edge tools and concepts, this program sharpens your marketing abilities. From nurturing customer relationships to uncovering insights and mastering digital analytics, you'll become a branding guru ready to make your mark in the industry.
The certificate program offers flexibility in choosing courses that best match the educational needs and desires of those enrolling while also ensuring base-level knowledge in marketing strategy principles. The program provides an interactive learning environment focused on pragmatic, applied and experimental knowledge and skills that are needed to guide/advise marketing management practice within organizations.
Courses:
- Marketing for Managers
- Customer Insight Through Research
- Customer Relationship Management
- Digital Analytics-Marketing
- Strategic Brand Management
Application Requirements
Brief personal essay indicating the reason you are pursuing your chosen graduate program and your intended long-term goals (submitted online with your application). Need some tips?
Include employment history, certificate or licenses held, volunteer/extracurricular activities, leadership roles, honors/awards and education history (submitted online with your application).
Official Transcripts are required from all post-secondary institutions which you have earned college credit. Unofficial copies may be uploaded for the purpose of application review, but official copies are required prior to enrollment.
Also, if you earned your undergraduate degree outside of the United States, an evaluated transcript is required by a recognized member of The National Association of Credential Evaluation Services (NACES.) Our preferred evaluators are World Education Services, Inc. or Educational Credential Evaluators, Inc.
Transcripts and evaluations should be emailed directly to our registrar at transcriptreceiving@siena.edu or mailed to the address below:
Siena University
Registrar's Office
515 Loudon Road
Loudonville, NY 12211
Official TOEFL, IELTS or DUOLINGO Test Scores are required from international students whose native language is not English. All English examination scores are considered valid up to two years after the testing date. Certificates of Instruction may be considered if English was the medium of instruction for undergraduate studies.
Accepted tests and minimum scores:
TOEFL - 79
IELTS - 6.5
DUOLINGO - 115
Official Test Results should be sent electronically to graduateadmissions@siena.edu or mailed directly to:
Siena University
Registrar's Office
515 Loudon Road
Loudonville, NY 12211
