Yuanyuan Liu
Assistant Professor of Business Analytics and Actuarial Science
| Degree | Program | University |
|---|---|---|
| Ph.D. | Management Information Systems | Rensselaer Polytechnic Institute |
| M.A. | Economics | Dalian University of Technology |
| B.A. | Finance | Dalian University of Technology |
My Professional Experience
| Year | Title | Organization |
|---|---|---|
| 2009 - 2012 | Project Manager | Discover Financial Service |
Articles & Book Reviews
- Designing for success: the role of visual and narrative cues in enhancing medical crowdfunding success
AMA(American Marketing Association) Winter Academic Conference Proceedings
2025 - When the Eyes Meet the Story: How Visual and Narrative Cues Jointly Influence Medical Crowdfunding Outcomes
Decision Science Institute(DSI) Annual Conference Proceedings
2025 - Can Emotional Cues Substitute for Sharing Privacy Compromising Can Emotional Cues Substitute for Sharing Privacy Compromising Personal Information in Medical Crowdfunding Personal Information in Medical Crowdfunding
European Conference on Information Systems (ECIS) Proceedings
2024 - Onboarding Players via Bots? A Field Experiment in a Team-based Competitive Multiplayer Game
The 16th China Summer Workshop on Information Management
2023 - Policy Change, Social and Cultural Capital and Medical Crowdfunding Use: A Quasi-Natural Experiment
The annual Americas Conference on Information Systems (AMCIS) Proceedings
2023 - A Spatiotemporal Decay Model of Human Mobility When Facing Large-scale Crises
Proceedings of the National Academy of Sciences, vol. 119
2022 - Direct Gaze, Story Narration, and Online Medical Crowdfunding Outcomes
International Conference on Information Systems (ICIS) Proceedings
2021
Awards & Distinctions
- COTFD Summer Fellowship
Category: Research
Siena University, 2026 - Del & Edith Karger Dissertation Prize in Management
Category: Research
Rensselaer Polytechnic Institute, 2024 - Best Paper Nomination in Virtual Communities for Healthcare - SIGHealth track
Category: Research
2023 AMCIS conference, 2023
Presentations
- Effects of Privacy Compromising Information and Emotions on Medical Crowdfunding Outcome
December, 2025
Workshop on Information Technology and Systems, Nashville, Tennessee - Designing for Success: The Role of Visual and Narrative Cues in Enhancing Medical Crowdfunding Success
February, 2025
AMA (American Marketing Association) Winter Academic Conference, Phoenix, Arizona - Impact of Policy Change on Medical Crowdfunding: The Moderating Role of Social and Cultural Capital
December, 2024
Workshop on Information Systems and Economics (2024), Bangkok, Thailand