Nadeesha H Bandara
Assistant Professor of Marketing
| Degree | Program | University |
|---|---|---|
| Ph.D. | Marketing | University of Massachusetts Amherst |
| M.B.A. | Marketing | University of Connecticut |
| B.Sc. | Physical Sciences | University of Colombo |
My Professional Experience
| Year | Title | Organization |
|---|---|---|
| 2025 - Now | Assistant Professor of Marketing | Siena University (formerly Siena College) |
| 2022 - 2025 | Assistant Professor of Marketing | Assumption University |
| 2017 - 2022 | Graduate Teaching/Research Associate | University of Massachusetts Amherst |
| 2015 - 2015 | Marketing MBA Associate | Philips Consumer Lifestyle |
| 2014 - 2016 | Teaching Assistant | University of Connecticut |
| 2010 - 2013 | Assistant Channel Marketing Manager | Fonterra Brands Lanka Private Limited |
| 2008 - 2010 | Marketing Management Graduate Rotational Program | Fonterra Brands Lanka Private Limited |
Current Research
Colors, Brands, AI, Robots, New Technologies
Articles & Book Reviews
- Color Me Aroused While Keeping the Cool
Journal Of The Academy Of Marketing Science
2027 - Color Me Aroused While Keeping the Cool
Association for Consumer Research Conference
2021
Presentations
- From March Meowness to TikTok Turmoil: Library Social Media Strategy in an Age of Uncertainty
May, 2025
Eastern Academy of Management Annual Meeting, Baltimore, Maryland - Initiating Robot Public Policy: A Consumer-Centric Approach
November, 2024
Society for Marketing Advances Conference, Tampa, Florida - Ecommerce through Bookshop.org
May, 2024
Eastern Academy of Management Annual Meeting, Providence, Rhode Island - Color Me Aroused while Keeping the Cool
February, 2024
American Marketing Association Winter Educator Conference, St. Pete's Beach, Florida - Effects of Color Combinations' Visual Complexity and Vibrancy on Arousal and Consumer Behavior
February, 2024
American Marketing Association Winter Educator Conference, St. Pete's Beach, Florida - Color Me Aroused while Keeping the Cool
October, 2021
Association for Consumer Research Conference, Virtual, Virtual