Michael S. Pepe

My Professional Experience

Current Research

Articles & Book Reviews

• Gen Z Digital Media Usage and Trust
  Journal of Applied Business and Economics, vol. 27
  2025
• The Impact of Store Brands on Overall Product Category Performance
  Journal of Applied Business and Economics, vol. 25
  2023
• The impact of using a Blended Learning Choice Model method on student performance in higher education during COVID-19
  Journal Of Education For Business, vol. 98
  2023
• A Comparison of Remote learning and Classroom learning performance in higher education
  Academy of Business Research Conference
  2021
• The Influence of Social Media on Buying Behavior
  International Journal of Business and Social Science, vol. 12
  2021
• Assessing keyword match types to enhance Pay Per Click (PPC) Search Network campaign conversion goals
  Academy of Business Research Conference
  2019
• The Effects of Personality, Religiosity and Sexual Orientation in Response to Sexual Appeals in Advertising
  International Journal of Business and Social Science, vol. 10
  2019
• Identifying Driving Forces for Donations to Natural Disaster Relief Organizations
  Academy of Business Research Conference
  2018
• The Impact of Mood on Consumer Impulsiveness
  International Journal of Business and Social Science, vol. 9
  2018
• Delivering Value to Retailers and Consumers Using Point of Sale (POS) Data
  International Academic Conference on Business
  2017
• Using Power Cycle Theory and Role Realignment Theory to recognize the International roles of China and the United States
  International Journal of Business and Social Science, vol. 8
  2017
• Using Social Media as a Historical Marketing Tool for Heritage Sites in Eastern New York State
  Journal Of Applied Business Research, vol. 33
  2017
• Using the Kelly Repertory Grid to Determine the Impact of Country of Origin (COO) and Ethnocentrism on the evaluation of High Involvement Products
  International Journal of Business and Social Science, vol. 8
  2017
• Store Brands And National Brands Price Differential And Impact On Category Performance
  Journal of Business and Economics, vol. 7
  2016
• A Preliminary Examination of Cultural Values as Antecedents of Attitudes Toward The Ad In Turkish Consumers
  International Business Conference
  2015
• Actual-Potential Role Analysis: China And The United States
  International Business Conference
  2015
• Social Media as a Marketing Tool for Heritage Sites in Eastern New York State
  International Business Conference
  2015
• Store Brands and National Brands Price Differential and Impact on Category Performance
  International Business & Education Conferences
  2015
• Teaching Supply Chain Operations Planning Using Actual Industry Data Across Multiple Organizations
  Journal of Business Case Studies, vol. 11
  2015
• The Susceptibility of an Impulse Consumer
  International Business Conference
  2015
• Saints Christmas Trees Pricing Analysis
  Journal of Business Case Studies, vol. 9
  2013
• Competitive Advantage, Private Label Brands and Category Profitability
  Journal Of Marketing Management, vol. 28
  2012
• Customer Lifetime Value: A Vital Marketing/Financial Concept for Businesses
  Journal of Business and Economics Research, vol. 10
  2012
• The Impact of Country of Origin (COO) and Consumer Ethnocentrism on Salient Product Construct Evaluations identified by the Kelly Repertory Grid
  Marketing Management Association
  2012
• The Impact of Private Label Sales Penetration on Category Profitability
  Journal of Business and Economics Research, vol. 10
  2012
• Using Point of Sale (POS) Data to Deliver Customer Value in the Supermarket Industry through Category Management Practices
  Journal of Marketing Development and Competitiveness, vol. 6
  2012
• Scale Development For Breakfast Cereals Using The Kelly Repertory Grid Technique
  International Business and Economics Research Conference
  2011
• The Impact of Private Label Brands on Customer Loyalty and Product Category Profitability
  Journal Of Product & Brand Management, vol. 20
  2011
• Customer Lifetime Value: A Vital Marketing/Financial Concept for Businesses
  International Business and Economics Research Conference
  2010
• The Impact of Extrinsic Motivational Dissatisfiers on Employee level of Job satisfaction and Commitment resulting in the Intent To Turnover
  European Applied Business Research Conference
  2010
• The Impact of Private Label Sales Penetration on Category Profitability
  International Business and Economics Research Conference
  2010
• A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
  2008
• Consumer Perceptions of Private Brands in Supermarkets & Impact on Behavioral Loyalty
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
  2008

Books & Book Chapters

• Contemporary Research in Business, Management and Economics Vol.1
  BP International
  2024
• An Overview on Business, Management and Economics Research
  BP International
  2023

Presentations

• Assessing New Google Keyword Match Types to Enhance Pay-Per-Click (PPC) Search Network Campaign Conversion Goals
  January, 2023
  Academy of Business Research Conference, virtual, Virtual
• Private Label brand value to organizations
  January, 2023
  Academy of Business Research Conference, virtual, Virtual
• A Comparison of Remote learning and Classroom learning performance in higher education
  2021
  Academy of Business Research Conference, virtual, Virtual
• Assessing keyword match types to enhance Pay Per Click (PPC) Search Network campaign conversion goals
  2019
  Academy of Business Research Conference, Niagara Falls, New York
• Store Brands and National Brands Price Differential and Impact on Category Performance
  June, 2015
  International Business & Education Conferences, London, Great Britain
• Pricing Disparity between Store Brands and National Brands and impact on Category Market Share and Profitability
  March, 2014
  Marketing Management Association, Chicago, Illinois
• A Case Study for Teaching Integrated Operations Planning in the Supply Chain
  March, 2013
  Marketing Management Association, Chicago, Illinois
• The Impact of Country of Origin (COO) and Consumer Ethnocentrism on Salient Product Construct Evaluations identified by the Kelly Repertory Grid
  March, 2012
  Marketing Management Association, Chicago, Illinois
• Scale Development For Breakfast Cereals Using The Kelly Repertory Grid Technique
  October, 2011
  International Business and Economics Research Conference, Las Vegas, Nevada
• Using Point of Sale (POS) Data to Deliver Value in the Supermarket Industry through Category Management Practices
  March, 2011
  Marketing Management Association, Chicago, Illinois
• The Impact of Private Label Sales Penetration on Category Profitability
  2010
  International Business and Economics Research Conference, Las Vegas, Nevada
• A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
  January, 2008
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference, Orlando, Florida
• Consumer Perceptions of Private Label Brands in Supermarkets and Impact on Behavior Loyalty
  January, 2008
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference, Orlando, Florida