Kimberley D Preiksaitis

My Professional Experience

Current Research

Consumer imagination, unattainble consumption items, human brands, consumer journeys 

Articles & Book Reviews

• Building Tomorrow's Sports Fans: Strategic Initiatives in Youth Engagement
  Case Studies in Sport Management
  2025
• Consumers as brand fans: A systematic literature review using the TCCM framework
  International Journal of Consumer Studies
  2025
• Effectuation, Social Contracts, and the Management of Influencer-Audience Relationships
  American Marketing Association Winter Educator Conference
  2025
• Influencer-Managed Relationships: A Social Contract Perspective
  Advances In Consumer Research
  2025
• Who are 'Brand Fans'?
  Association for Consumer Research Conference
  2025
• Gossip and Discordant Narrative Brand Evolution
  Advances In Consumer Research, vol. 51
  2023
• Consumer Gossip and Brand Community Dynamics
  American Marketing Association Winter Educator Conference, vol. 33
  2022
• Consumer Responses to Strategic Customer Extensions
  Journal Of Product & Brand Management, vol. 30
  2021
• Consuming the Sociality of Place
  Advances In Consumer Research, vol. 49
  2021
• Creating and Managing Strategic Brand Performances
  American Marketing Association Winter Educator Conference, vol. 31
  2020
• The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments
  Advances In Consumer Research, vol. 48
  2020
• Fallible Human Brands and Consumer-Identity-Related Responses
  European Marketing Association Conference
  2019
• The Upside of Imagining Unattainable Purchases
  European Marketing Association Conference
  2019
• Exploring the Importance of Imagination on Consumption Processes and Market Dynamics
  American Marketing Association Winter Educator Conference, vol. 29
  2018
• Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
  Association for Consumer Research Conference
  2018
• Alternative Consumption Experiences Via Imaginative Fantasy Creation
  Advances In Consumer Research, vol. 44
  2016
• Taking Consumers for Granted: How Brand Changes May Have Big Consequences
  Global Brand Conference - Academy of Marketing
  2016
• The Effects of Doing Business: Consumer Responses to Typical Business Changes
  American Marketing Association Summer Academic Conference
  2016

Awards & Distinctions

•  The Editorial Team for the International Journal of Consumer Studies are pleased to announce the Best Reviewer Awards. The winners are nominated by the Associate Editors in recognition of their valuable contributions to the journal.
  
  https://onlinelibrary-wiley-com.ezproxy.siena.edu/page/journal/14706431/homepage/reviewerawards
  Category: Service-Professional
  International Journal of Consumer Studies, 2025
• Outstanding Teaching Award
  Category: Teaching
  Siena College School of Business, 2023
• Best Paper Award - Marketing Track (Faculty Mentor)
  Category: Research
  Ted Winnowski Student Conference in Business, 2022
• Communal Consumption and Consumer Patronage
  Category: Research
  COTFD Summer Research Grant, 2021
• Strategic Brand Performances
  Category: Research
  COTFD Summer Research Grant, 2020
• Doctoral Fellowship
  Category: Research
  Social Science and Humanities Research Council of Canada, 2017

Presentations

• Redefining Sport Sponsorship: The Malmö Oat Milkers' Impact on Brand Authenticity in Minor League Baseball
  November, 2025
  Sport United: The Future is Now! Conference, Virtual, Virtual
• Effectuation, Social Contracts, and the Management of Influencer-Audience Relationships
  February, 2025
  American Marketing Association Winter Educator Conference, Madrid, _
• Effectuation, Social Contracts, and the Management of Influencer-Audience Relationships
  2025
  American Marketing Association Winter Educator Conference, Madrid, Spain
• Ephemeral-Based Branding
  2025
  Brand Camp, Innsbruck, Austria
• Influencer-Managed Audience Relationships: A Social Contract Perspective
  2025
  Association for Consumer Research Conference, Washington, District of Columbia
• Who are 'Brand Fans'?
  2025
  Association for Consumer Research Conference, Washington, District of Columbia
• Redefining the Game: Innovation and Engagement in the Toronto Maple Leafs Next Gen Games
  November, 2024
  2024 Sport United Conference on Sport and Esport Management, Virtual, Virtual
• Gossip and Discordant Narrative Brand Evolution
  October, 2023
  Association for Consumer Research Conference, Seattle, Washington
• Consumer Gossip and Brand Community Dynamics
  2022
  American Marketing Association Winter Educator Conference, Las Vegas, Nevada
• Chateau DIY: Consociality and the Consumption of Place
  October, 2021
  Association for Consumer Research Conference, Virtual, Virtual
• The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments
  October, 2020
  Association for Consumer Research Conference, Paris (Virtual), France
• Creating and Managing Strategic Brand Performances,
  February, 2020
  American Marketing Association Winter Educator Conference, San Diego, California
• Consuming Brand Performances
  December, 2019
  The Future of Brands Conference, New York, New York
• Fallible Human Brands and Consumer-Identity-Related Responses
  May, 2019
  European Marketing Association Conference, Hamburg, Germany
• The Upside of Imagining Unattainable Purchases
  May, 2019
  European Marketing Association Conference, Hamburg, Germany
• Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
  October, 2018
  Association for Consumer Research Conference, Dallas, Texas
• Deriving Value via the Imagination: How Knowledge Level and Perceptions of Chances alter Imaginative Mental Experiences
  February, 2018
  American Marketing Association Winter Educator Conference, New Orleans, Louisiana
• Unattainable Desires and Imaginative Mental Experiences
  February, 2017
  American Marketing Association Winter Educator Conference, Orlando, Florida
• Alternative Consumption Experiences Via Imaginative Fantasy Creation
  October, 2016
  Association for Consumer Research Conference, Berlin, Germany
• The Effects of Doing Business: Consumer Responses to Typical Business Changes
  August, 2016
  American Marketing Association Summer Academic Conference, Atlanta, Georgia
• Taking Consumers for Granted: How Brand Changes May Have Big Consequences
  April, 2016
  Global Brand Conference - Academy of Marketing, Bradford, United Kingdom
• How Brand Changes Impact Self-Brand Connections with Brands
  June, 2015
  Administrative Sciences Association of Canada Conference, Halifax, Canada-Nova Scotia