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Office Hours

T 08:00 AM-10:30 AM
W 08:00 AM-08:50 AM,03:10 PM-04:00 PM
F 08:00 AM-08:50 AM
Degree Program University
Ph.D. Business Administration / Marketing University of Florida

My Professional Experience

Articles & Book Reviews

  • Does Greater Amount of Information Always Bolster Attitudinal Resistance?
    Marketing Letters, vol. 12
    2001
  • Comparison Opportunity and Judgment Revision
    Organizational Behavior And Human Decision Processes, vol. 80
    1999
  • Pairwise Partitioning: A Non-Metric Algorithm for Identifying Feature-Based Similarity Structures
    Psychometrika, vol. 62
    1997