Cheryl Buff

   Professor of Marketing
   Director, Center for Undergraduate Research and Creative Activity
   Colbeth Hall 222


Year Degree Institution
1998 Ph.D. in Administrative and Engineering Systems Union College
1984 M.B.A. with a concentration in Marketing Adelphi University
1982 B.A. in Psychology Siena College


Dr. Buff's teaching interests include: consumer behavior, sports marketing, and new product development.  She has taught classes in Sports Marketing, Marketing, Retailing, Marketing Management, Business to Business Marketing and Purchasing, and currently teaches classes in Consumer Behavior and New Product Development and Brand Management.

Research/Professional Activities
Dr. Buff's research is in the area of branding, marketing ethics, self-control, market segmentation, interactive marketing, and pedagogy.  She serves as Director, Center for Undergraduate Research and Creative Activity, faculty advisor to the 21st Century Leaders Society and is co-founder and co-chair of the Siena College Student Conference in Business.  Dr. Buff has published in Journal of Business Ethics, Journal of Product and Brand Management, Sport Marketing Quarterly, Journal of Managerial Issues, and Marketing Education Review.