Professor of Marketing
Director, Center for Undergraduate Research and Creative Activity
Colbeth Hall 222
||Ph.D. in Administrative and Engineering Systems
||M.B.A. with a concentration in Marketing
||B.A. in Psychology
Dr. Buff's teaching interests include: consumer behavior, sports marketing, and new product development. She has taught classes in Sports Marketing, Marketing, Retailing, Marketing Management, Business to Business Marketing and Purchasing, and currently teaches classes in Consumer Behavior and New Product Development and Brand Management.
Dr. Buff's research is in the area of branding, marketing ethics, self-control, market segmentation, interactive marketing, and pedagogy. She serves as Director, Center for Undergraduate Research and Creative Activity, faculty advisor to the 21st Century Leaders Society and is co-founder and co-chair of the Siena College Student Conference in Business. Dr. Buff has published in Journal of Business Ethics, Journal of Product and Brand Management, Sport Marketing Quarterly, Journal of Managerial Issues, and Marketing Education Review.