Each member of the Siena community has a unique role to play in the College’s brand story. A compelling, memorable and differentiating brand for Siena begins from within, and then grows to strengthen the College’s reputation, resonance and unique place in the higher education landscape.

Our brand platform and the graphic style guidelines outlined in this design center serve as a blueprint and common foundation for telling our story in a consistent manner, and govern our brand’s visual elements, core messages and their implementation.

In order for the Siena brand to be successfully “lived,” our College community must strive to deliver these elements of our brand identity across the full spectrum of the Siena College experience.