Adam Nguyen

Associate Professor of Marketing

Phone: (518) 782‑6806
Email: anguyen@siena.edu

Adam Chinh Nguyen

Degrees:

Ph.D. Marketing York University
M.B.A. Quantitative Methods York University
M.R.E. Religious Education University of Toronto
B.A. Statistics HoChiMinh City University of Technology

Professional Experience:

Associate Professor of Marketing Siena College 2011 - Now
Assistant Professor of Marketing and Management Siena College 2005 - 2011
Instructor in Marketing University of Toronto 2004 - 2004
Instructor in Marketing York University 2003 - 2004
Teaching Assistant in Marketing York University 1999 - 2003
Financial Planner United Parcel Services 1999 - 1999
Marketing Manager Jardine Pacific 1991 - 1994

Office Hours:

MON:
TUE: 12:50 PM-02:20 PM
WED: 12:20 PM-02:20 PM
THU: 05:45 PM-07:15 PM
FRI:

How source of funds affects buyer's judgments of price fairness and subsequent response
Journal Of Product & Brand Management, vol. 25
2016
How source of funds affects buyer's judgments of price fairness and subsequent response
Journal Of Product & Brand Management
2016
How source of funds affects buyer's judgments of price fairness and subsequent response
Journal Of Product & Brand Management, vol. 25
June, 2016
How paying with company's money affects judgment of price fairness
American Marketing Association Educator's Summer Conference, vol. 26
August, 2015
An Application of the Theory of Optimal Experience to the Design of Desirable Human Service: The Case of College Education
American Marketing Association Summer Educators Conference
August, 2014
Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake
Journal Of Business Ethics, vol. 114
May, 2013
Overcoming Potential Negative Consequences of Customer Orientation in Marketing Education: Closing the Ideological Gap
Journal Of Marketing For Higher Education, vol. 23
December, 2013
Interorganizational Favor Exchange and the Relationship between Doing Well and Doing Good
Journal Of Business Ethics, vol. 105
January, 2012
Interorganizational Favor Exchange as a Corporate Behavior
American Marketing Association Summer Educators Conference
August, 2012
Overcoming the Tradeoffs between Short Term Satisfaction and Long Term Wellbeing: The Case of the Educational Product
International Conference Promoting Business Ethics
2011
Whether and to What Extent Buyers Care About Fair Pricing for Its Own Sake
American Marketing Association Summer Educators Conference
Summer, 2011
A Desirable Educational Model
American Marketing Association Summer Educators Conference
Summer, 2011
A Test Of Alternative Mechanisms For The Psychological Impact Of Price Bundling And Implications For When And Why Price Bundling Enhances Or Derails Consumer Evaluation
American Marketing Association Winter Educator Conference
2009
Examining the Tension between Rigor and Entertainment in the Classroom from a Societal Marketing Perspective: Student Perceptions of, and Responses to, Desirable Versus Pleasing and Salutary Educational Products
Marketing Educators' Association National Conference
2009
Consumer Perceptions of Bundles
Journal Of Product & Brand Management, vol. 18
Summer, 2009
Consumer Perceptions of Bundles
Behavioral Pricing Conference
September, 2008
High-Low Context Cultures and Price Ending Practices
Journal Of Product & Brand Management, vol. 16
2007
Bundles=Discount? Revisiting Complex Theories of Bundle Effects
Journal Of Product & Brand Management, vol. 16
2007
Is 2.99 better than 3.00 Everywhere? Market Development Effect on Price Endings in Different Countries
International Journal of Business Research, vol. 5
2006
Inferred Transaction Value: A Key to Understanding the Effects of Price Bundling
Advances in Consumer Research, vol. 31
2004
Consumers' Expectations of Savings from Bundles
Australia and New Zealand Marketing Academy Conference
2003
Price Endings in Asia
Australia and New Zealand Marketing Academy Conference
2001
Is Guanxi a Distinct Concept?
Academy of International Business
2000
category: Research
Diversity Action Committee, 2015
category: Research
Committee on Teaching and Faculty Development, 2012
category: Research
Summer Research Fellowship, Siena College, 2006
category: Other
Sales SIG Travel Scholarship to AMA, 2004
category: Other
Ontario Graduate Scholarship, 2003
Consumer normative expectations of merit-based versus personal-based preferential pricing in the US and China
February, 2017
American Marketing Association, Orlando, Florida
An Application of the Theory of Optimal Experience to the Design of Desirable Human Service: The Case of College Education
August, 2014
American Marketing Association Summer Educators Conference, San Francisco, California
Interorganizational Favor Exchange as a Cooperative Behavior
August, 2012
American Marketing Association Summer Educators Conference, Chicago, Illinois
Overcoming the Tradeoffs between Short Term Satisfaction and Long Term Wellbeing: The Case of the Educational Product
October, 2011
International Conference Promoting Business Ethics, New York, New York
Examining the Tension between Rigor and Entertainment in the Classroom from a Societal Marketing Perspective: Student Perceptions of, and Responses to, Desirable Versus Pleasing and Salutary Educational Products
February, 2009
Marketing Educators' Association National Conference, Tampa, Florida
A Test Of Alternative Mechanisms For The Psychological Impact Of Price Bundling And Implications For When And Why Price Bundling Enhances Or Derails Consumer Evaluation
February, 2009
American Marketing Association Winter Educator Conference, Tampa, Florida
Procedural Fairness as an End in Itself: Separating the effects of 'Fair Pricing' and 'Fair Price'
November, 2009
Behavioral Pricing Conference, Orlando, Florida
Validating Research Method and Theory by Replication: A Process Model
June, 2007
Administrative Sciences Association of Canada Conference, Ottawa, Canada
Ethical Business and Interorganizational Favor Exchange
August, 2007
Academy of Management Annual Meeting, Philadelphia, Pennsylvania
Is 2.99 Better than 3.00 Everywhere? Market Development Effect on Price Endings in Different Countries
October, 2006
International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
Inferred Transaction Value: A key to Understanding the Effects of Price Bundling
October, 2004
Association for Consumer Research Conference, Toronto, Canada
Consumer's Expectations of Savings from Bundles
December, 2003
Australia and New Zealand Marketing Academy Conference, Adelaide, Australia
Price Endings in Asia
November, 2001
Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand
Is Guanxi a Distinct Concept?
March, 2000
Academy of International Business, Phoenix, Arizona