Majors, Minors, & Certificates

Marketing Research and Analytics

The concentration in marketing research and analytics equips students to become more engaged with consumers through design, analyses, interpretation and delivery of robust analytical insights that lead to consumer-centered strategic marketing decisions.

Note: A concentration can be used in different ways depending on a student’s major. Students in the business major pair two concentrations from different disciplines. The concentrations are also available to students in other majors.

This concentration produces professionals who are comfortable with numbers and able to make marketing decisions based on qualitative and quantitative data driven analysis. Students are presented with opportunities to engage in hands-on practical experience in planning and implementing marketing research.

This concentration is suitable for students that plan to pursue a career in market research, market analytics and marketing insights. Common career options include: consumer insights managers, market research analysts, marketing database analysts, e-marketing analysts, marketing analysts, social media analysts, and web content analysts.

Business Major

Siena's business major provides both a strong overview of business subjects and an opportunity to dive deeper into two areas of interest through its concentrations.

Concentration: