Majors, Minors, & Certificates

Communications

Students interested in pursuing communications at Siena can combine courses in various ways to meet their interests including television journalism, radio, documentary film, online journalism, podcasting, video for the web, sports journalism and writing. Professional internships are available at television production facilities, radio and television stations and newspapers, as well as the multimedia operations of these media outlets.

​Program Highlights

  • Minors offered in writing and communications, as well as broadcast and society.
  • Faculty with industry experience.
  • Access to SCTV, Siena’s on-campus cable television station and WVCR-FM, Siena’s 35,000-watt radio station.
  • Preparation for careers in advertising, journalism, media management, television production, on-air reporting for radio and TV, public relations, publishing and editing.

Employers of our Graduates

  • YNN
  • Albany Times Union
  • CBS6
  • Siena College

Internships Sites

  • YNN Albany
  • Fox News Albany
  • News 10 Albany
  • News 12 Networks
  • City of Troy
  • SienaSaints.com
  • Good Morning America
  • NBC news network

Minors:


Career Opportunities

Producers plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing. Directors interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, television, or radio programs.

Job titles include: Producer, News Producer, Television News Producer, Promotions Producer, Television Producer (TV Producer), Animation Producer, Executive Producer, Newscast Producer, Radio Producer, Associate Producer, Director, Television Director (TV Director), Artistic Director, Newscast Director, Stage Manager, Technical Director, News Production Supervisor, Television Newscast Director, Assistant Director, Associate Artistic Director

Wages:

The median annual wage was $71,350 in 2012.

GROWTH FORECAST:

Employment is expected to grow 3-7% from 2012 to 2022.

Photographers photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment. May develop negatives or use computer software to produce finished images and prints. Includes scientific photographers, aerial photographers, and photojournalists.

Job titles include: Photographer, Photojournalist, Newspaper Photographer, Newspaper Photojournalist, Advertising Photographer, News Photographer, Photo Editor, Sports Photographer, Studio Photographer

Wages:

The median annual wage was $28,490 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Film and Video Editors edit moving images on film, video, or other media. May edit or synchronize soundtracks with images.

Job titles include: Editor, Video Editor, News Editor, Videographer, News Video Editor, News Videotape Editor, Assistant Film Editor, Film Editor, Non-Linear Editor, Online Editor

Wages:

The median annual wage was $51,300 in 2012.

GROWTH FORECAST:

Employment is projected to grow -2-2% from 2012 to 2022.

English Professors teach courses in English language and literature, including linguistics and comparative literature. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Job titles include: English Professor, English Instructor, Professor, Instructor, General Education Instructor, Professor of English, Humanities Professor, Assistant Professor, Associate Professor of English, Assistant Professor of English

Wages:

The median annual wage was $60,040 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

Public Relations and Fundraising Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Job titles include: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager), Communications Director, Community Relations Director, Director of Public Relations, Public Affairs Director, Account Manager and Business Development Director.

Wages:

The median annual wage was $95,450 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

The broadcasting industry includes radio and television broadcasting, as well as and cable and other subscription programming. It includes organizations that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs.

Wages:

Depends on job function.

GROWTH FORECAST:

Employment in the finance and insurance industry is expected to grow 4% by 2022.

Poets, Lyricists and Creative Writers create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

Job titles include: Author, Freelance Writer, Novelist, Songwriter, Lyricist, Book Reviewer, Creative Writer, Documentary Script Writer, Freelance Journalist, Librettist

Wages:

The median annual wage was $55,940 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Radio and Television Announcers speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job titles include: News Anchor, Anchor, Television News Anchor (TV News Anchor), Announcer, Meteorologist, Host, Program Director, Sports Director, Radio Announcer, News Director

Wages:

The median annual wage was $28,020 in 2012.

GROWTH FORECAST:

Employment is projected to grow -2-2% from 2012 to 2022.

Copywriters write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Job titles include: Copywriter, Account Executive, Advertising Copy Writer, Advertising Writer, Communications Specialist, Freelance Copywriter, Production Director, Advertising Associate, Web Content Writer

Wages:

The median annual wage was $55,940 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Broadcast and Journalism Professors teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Job titles include: Professor, Communication Professor, Instructor, Communication Instructor, Assistant Professor, Associate Professor, Speech Professor, Speech Instructor, Mass Communications Professor, Communication Lecturer

Wages:

The median annual wage was $62,180 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

​Reporters and correspondents collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television.

Job titles include: Reporter, Anchor, News Reporter, General Assignment Reporter, Television News Anchor (TV News Anchor), Television News Reporter, Television Reporter (TV Reporter), Staff Writer, Sports Writer, News Director, Journalist, Columnist

Wages:

The median annual wage was $35,870 in 2012.

GROWTH FORECAST:

Employment is projected to grow 0% from 2012 to 2022.

Technical Writers write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

Job titles include: Documentation Designer, Documentation Specialist, Engineering Writer, Expert Medical Writer, Information Developer, Narrative Writer, Requirements Analyst, Senior Technical Writer, Technical Communicator, Technical Writer

Wages:

The median annual wage was $65,500 in 2012.

GROWTH FORECAST:

Employment is projected to grow 15-21% (faster than average) from 2012 to 2022.

Advertising and Promotions Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Job titles include: Advertising Manager, Promotions Director, Advertising Director, Classified Advertising Manager, Marketing Director, Account Executive, Retail Advertising Sales Manager, Advertising Sales Manager, Marketing and Promotions Manager, Marketing Manager

Wages:

The median annual wage was $88,590 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Market Research Analysts and Marketing Specialists research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Job titles include: Market Research Analyst, Market Analyst, Project Manager, Market Research Consultant, Client Service and Consulting Manager, Market Research Manager, Product Line Manager, Business Development Specialist, Client Services Vice President, Communications Specialist

Wages:

The median annual wage was $60,300 in 2012.

GROWTH FORECAST:

Employment is projected to grow 22% (much faster than average) from 2012 to 2022.

Writers and Authors originate and prepare written material, such as scripts, stories, advertisements, and other material.

Wages:

The median annual wage was $55,940 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Public Relations and Fundraising Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Job titles include: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager), Communications Director, Community Relations Director, Director of Public Relations, Public Affairs Director, Account Manager, Business Development Director

Wages:

The median annual wage was $95,450 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

Editors plan, coordinate, or edit content of material for publication. May review proposals and drafts for possible publication.

Job titles include: Editor, Managing Editor, Newspaper Copy Editor, Sports Editor, Copy Editor, News Editor, Features Editor, Assignment Editor, City Editor, Copy Desk Chief

Wages:

The median annual wage was $53,880 in 2012.

GROWTH FORECAST:

Employment is projected to grow 0% from 2012 to 2022.

Public Relations Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Titles include: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer, Communications Director, Communications Specialist, Public Information Specialist, Public Relations Coordinator, Corporate Communications Specialist, Media Relations Specialist

Wages:

The median annual wage was $54,170 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

Lawyers advise and represent individuals, businesses, and government agencies on legal issues and disputes. The majority of lawyers work in private and corporate legal offices. Some work for local, state, and federal governments. The majority work full time, and many work long hours. All lawyers must have a law degree and must also typically pass a state’s written bar examination.

Job titles include: Attorney, Associate Attorney, Lawyer, Associate, Assistant Attorney General, Deputy Attorney General, City Attorney, County Attorney, Partner and Assistant Counsel.

Wages:

The median annual wage for lawyers was $113,530 in May 2012.

GROWTH FORECAST:

Employment of lawyers is projected to grow 10 percent from 2012 to 2022