Majors, Minors, & Certificates

Journalism

Students in the Journalism program at Siena College don’t just study journalism – they practice it. Our student journalists enjoy hands-on training using state-of-the-art HD cameras and professional video-editing software. Our faculty are experienced reporters and anchors, who train students to write, shoot and edit the news.

​Program Highlights

  • Integrity: Our program emphasizes the principles of media law and professional ethics to ensure our students are best able to guard against lawsuits and respond to ethical dilemmas on-the-job.
  • Accessibility: Student journalists have access to state-of-the-art HD cameras and television studio as early as their freshman year.
  • Camaraderie: The program promotes the Franciscan spirit of Siena College by fostering a supportive, collaborative learning environment. Students regularly work in teams to create videos and newscasts.
  • On-the-job Training: Students have secured competitive internships at the Albany Times Union, Good Morning America, the NBC network and regional television, radio and public relations outlets.

Experienced Faculty

  • Rebecca Taylor, J.D., is director of the broadcast program at Siena College. Taylor is a former print and broadcast news reporter. She teaches all aspects of writing and reporting for media with an emphasis on media law and ethics.
  • Kelly O’Donnell, sports reporting instructor, is the weekend sports anchor for CBS6 in Albany.
  • Ken Jubie, manager of media services for Siena College, is a former reporter/anchor for YNN Albany, who teaches introductory journalism and television production workshop.

Employers of our Graduates

  • YNN
  • Albany Times Union
  • CBS6
  • Siena College

Internship Sites

  • YNN Albany
  • Fox News Albany
  • News 10 Albany
  • News 12 Networks
  • City of Troy
  • SienaSaints.com
  • Good Morning America
  • NBC news network

Creative Arts Department

If you have a passion for the arts—whether it’s a love of music, theatre, painting, drawing, videography, photography or broadcast journalism—consider majoring in the creative arts at Siena.

Minors:


Career Opportunities

The broadcasting industry includes radio and television broadcasting, as well as and cable and other subscription programming. It includes organizations that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs.

Wages:

Depends on job function.

GROWTH FORECAST:

Employment in the finance and insurance industry is expected to grow 4% by 2022.

Producers plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing. Directors interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, television, or radio programs.

Job titles include: Producer, News Producer, Television News Producer, Promotions Producer, Television Producer (TV Producer), Animation Producer, Executive Producer, Newscast Producer, Radio Producer, Associate Producer, Director, Television Director (TV Director), Artistic Director, Newscast Director, Stage Manager, Technical Director, News Production Supervisor, Television Newscast Director, Assistant Director, Associate Artistic Director

Wages:

The median annual wage was $71,350 in 2012.

GROWTH FORECAST:

Employment is expected to grow 3-7% from 2012 to 2022.

Film and Video Editors edit moving images on film, video, or other media. May edit or synchronize soundtracks with images.

Job titles include: Editor, Video Editor, News Editor, Videographer, News Video Editor, News Videotape Editor, Assistant Film Editor, Film Editor, Non-Linear Editor, Online Editor

Wages:

The median annual wage was $51,300 in 2012.

GROWTH FORECAST:

Employment is projected to grow -2-2% from 2012 to 2022.

Photographers photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment. May develop negatives or use computer software to produce finished images and prints. Includes scientific photographers, aerial photographers, and photojournalists.

Job titles include: Photographer, Photojournalist, Newspaper Photographer, Newspaper Photojournalist, Advertising Photographer, News Photographer, Photo Editor, Sports Photographer, Studio Photographer

Wages:

The median annual wage was $28,490 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Radio and Television Announcers speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Job titles include: News Anchor, Anchor, Television News Anchor (TV News Anchor), Announcer, Meteorologist, Host, Program Director, Sports Director, Radio Announcer, News Director

Wages:

The median annual wage was $28,020 in 2012.

GROWTH FORECAST:

Employment is projected to grow -2-2% from 2012 to 2022.

Broadcast and Journalism Professors teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Job titles include: Professor, Communication Professor, Instructor, Communication Instructor, Assistant Professor, Associate Professor, Speech Professor, Speech Instructor, Mass Communications Professor, Communication Lecturer

Wages:

The median annual wage was $62,180 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

English Professors teach courses in English language and literature, including linguistics and comparative literature. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Job titles include: English Professor, English Instructor, Professor, Instructor, General Education Instructor, Professor of English, Humanities Professor, Assistant Professor, Associate Professor of English, Assistant Professor of English

Wages:

The median annual wage was $60,040 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

Public Relations Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Titles include: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer, Communications Director, Communications Specialist, Public Information Specialist, Public Relations Coordinator, Corporate Communications Specialist, Media Relations Specialist

Wages:

The median annual wage was $54,170 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

Public Relations and Fundraising Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Job titles include: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager), Communications Director, Community Relations Director, Director of Public Relations, Public Affairs Director, Account Manager, Business Development Director

Wages:

The median annual wage was $95,450 in 2012.

GROWTH FORECAST:

Employment is projected to grow 8-14% from 2012 to 2022.

​Reporters and correspondents collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television.

Job titles include: Reporter, Anchor, News Reporter, General Assignment Reporter, Television News Anchor (TV News Anchor), Television News Reporter, Television Reporter (TV Reporter), Staff Writer, Sports Writer, News Director, Journalist, Columnist

Wages:

The median annual wage was $35,870 in 2012.

GROWTH FORECAST:

Employment is projected to grow 0% from 2012 to 2022.

Writers and Authors originate and prepare written material, such as scripts, stories, advertisements, and other material.

Wages:

The median annual wage was $55,940 in 2012.

GROWTH FORECAST:

Employment is projected to grow 3-7% from 2012 to 2022.

Editors plan, coordinate, or edit content of material for publication. May review proposals and drafts for possible publication.

Job titles include: Editor, Managing Editor, Newspaper Copy Editor, Sports Editor, Copy Editor, News Editor, Features Editor, Assignment Editor, City Editor, Copy Desk Chief

Wages:

The median annual wage was $53,880 in 2012.

GROWTH FORECAST:

Employment is projected to grow 0% from 2012 to 2022.