Jie Sun

   

  Instructor of Marketing 
  Colbeth Hall 122
  (518)783-4281
  jsun@siena.edu                        
 


Education

Year Degree Institution
2013 (Anticipated)  Ph.D. in Business Administration Louisiana State University
2006 M.S. in Electonic Business Management The University of Warwick
2004 B.S. in Information & Computing Science Jiangnan University


Teaching
Consumer Behavior, Principles of Marketing, Marketing research, International Marketing, Marketing Communications

Research/Professional Activities
Consumer Choice Behavior, Preference, Consumer Decision Making; Personal Selling and Sales Management; Online Word-of-Mouth, Mobile Marketing, Relationship Marketing.