The Education of a Lifetime
In order to support the initiatives set forth by the strategic plan, Siena College also embarked on a program to increase awareness. Judy Capano Michaelson '87, CEO of Rosetta Wishbone, donated Wishbone's time and expertise to help a cross-functional team from Siena to develop its strategy.
Through research conducted by SRI and Wishbone's creativity, a messaging tagline has been developed for communicating the ultimate benefit of Siena: The Education of a Lifetime. That statement fuses the rational with the emotional and captures the essence of Siena. It will drive integrated marketing efforts. It will be featured across Siena communications to help reinforce the College's national reputation in student engagement that leads to student achievement.
With this new tagline, the College has also launched new graphic standards.