What is News?

Strategic Communications and Integrated Marketing will determine the most effective placement of news stories for Siena College. Our office uses the following characteristics to determine news. News from campus could be placed on Siena's website and/or in our publications. Media hits from television news, newspapers, magazines, blogs and more are posted to our online newsroom, The Siena Scoop.

New/ timely

Controversial/ conflict

Impacts a significant number of people

Advance's the public knowledge

Prominence

Interesting/ entertaining/ unique

Connects to a larger issue or trend

Available sound or pictures

Human interest