What is News?
Strategic Communications and Integrated Marketing will determine the most effective placement of news stories for Siena College. Our office uses the following characteristics to determine news. News from campus could be placed on Siena's website and/or in our publications. Media hits from television news, newspapers, magazines, blogs and more are posted to our online newsroom, The Siena Scoop.
Impacts a significant number of people
Advance's the public knowledge
Interesting/ entertaining/ unique
Connects to a larger issue or trend
Available sound or pictures