MKMG 113 Business and Organizational Communication Course Guide
A foundation course that encompasses written and oral communication in the formal and informal business setting. Fundamental communication theories, principles, and practices are discussed from a national, cultural, organizational, and international business perspective. Applications in business writing, group work, and oral presentations provide the student with a practical understanding of the importance of communication in today’s global marketplace.
Specific, Assessable Learning Objectives
1. Understand written and oral communication theories.
2. Understand and demonstrate the ability to deliver a message both orally and in writing.
3. Understand and demonstrate the concept of context in communication.
4. Understand and demonstrate the uses of various media and timing in communication.
5. Understand and demonstrate the approaches to organizing information for various forms of communication.
6. Understand and demonstrate the ability to give, solicit, and receive feedback concerning communication.
7. Understand the challenges of cultural, national, organizational, and personal differences in pursuing effective business communication.
8. Understand the uses of primary and secondary research in business communication.
9. Understand and demonstrate the ability to discern ethical issues in business communication.
10. Understand the role of technology in communication.
11. Demonstrate the ability to participate on a project work team to accomplish a business objective.
- Business Communication Model and business processes
- Communicating at Work and organizational communication systems
- Communication in Small Groups and Teams
- Conducting a Meeting
- Workplace Listening, Non-verbal communication, and Cross-cultural Communication
- Preparing, Organizing, and Revising Written Business Messages
- Emails, Routine letters, Persuasive or sales letters, Bad-news letters, and memos
- Report writing and proposals
- Business Research
- Using graphics and PowerPoint
- Speaking Skills
- Preparing and giving oral presentation
Recommended Teaching Methodology
The primary method of teaching should be interactive lecture, class discussion, case studies, and practical exercises both in class and through assignments. Professorial presentations should clarify and amplify text material. Students should be engaged in the learning process as active participants: as individuals, as team members, and in role-play. Students should be required to regularly demonstrate their oral and written communication skills, with a minimum of two individual oral presentations, including one using visual aids, and at least three written assignments. Writing assignments should include drafts and editing either in class or out of class.
Recommended Assessment Methods
- The primary method for assessing the attainment of knowledge will be two oral presentations evaluated by the instructor and at least three written projects demonstrating understanding of written business correspondence, business research, and standard business formats.
- Short written, group, and oral presentation assignments should be used throughout the course to assess the ability to apply learning objectives. Assessment instruments may include writing rubrics, self and group evaluations, videotapes, oral presentation rubrics, and/or evaluation sheets.
- Quizzes and tests may be utilized to ensure basic communication concepts have been learned.
- Instructors should ensure that class participation in assessed on a regular basis and that students understand what that process will be. Professors teaching this course should consult with colleagues to attain a comparable level and basis for evaluation.
- Short or long projects should be used to assess the attainment and integration of learning objectives in different contexts.
Statement of Expectations
This is a foundation course, required of all Marketing and Management majors, and highly recommended for all other School of Business majors. This course is intended to provide the student with an understanding of business communication theories, as well as practical hands-on experience in writing and speaking in a business context. The ultimate goal is to improve the student's proficiency and confidence, as the student embarks on further business study and on a business career.
Prerequisite Knowledge and Skills
Knowledge of Microsoft Word and PowerPoint.
Institutional Mechanism for Providing Feedback for Continuous Quality Improvement
Faculty will submit a portfolio of student writing to include samples of at least 3 writing projects from 5 students (preferably at different grading levels) and video and/or oral evaluation of a sample of student presentations. If portfolios differ substantially, faculty should meet to ensure reduction of differences.