6. Title and Metatag Requirements

1. Titlebar Text - This is where the title of the page is set. This can be found in SBT under the "Navigation" tab. Search engines will use this as the first aspect of your page in which to index.
2. Keywords - This refers to what your page is about. Use them to describe your page. This can be found in SBT under the "Search Engine" tab. Fill this section out with a few keywords that appear in the description paragraph on your page. Keep in mind that all pages should be written for a user and not search engines.
   1. If you are creating a page about a class on calculus, there should be a paragraph at the top of the page that best describes the class. The paragraph would have keywords (such as calculus, mathematics, the course number) for the description. Use these keywords separated by a comma and a space (calculus, mathematics, MATH 200) in the keyword section under "Search Engine."
   2. Do not abuse this section by placing misleading keywords or too many keywords. Conflicting information between keywords and actual content and too many keywords will result in a poor indexing score (placing your web page low in search results or not at all).
3. For more information refer to Google's "Things to do" for Google-friendly sites. This is a best practice section for any search engine.