Raj Devasagayam

Dr. Devasagayam 
  Professor of Marketing 
  Hickey Chair in Business
  Colbeth Hall 113
  (518)782-6863
  raj@siena.edu
 

 

 Education

Year    Degree Institution
1997 Ph.D. in Marketing and Research Methodology Florida Atlantic University
1987 M.B.A. with a concentration in Marketing University of Bombay
1985 B.A. in Economics Vikram University

 

Teaching
Raj Devasagayam, PhD, is a professor of marketing in the School of Business at Siena College. Dr. Raj's teaching interests include: marketing strategy, marketing research, sales and sales management, business statistics, and international marketing. He has received awards for excellence in teaching from peers as well as students. He received the Jerome Walton Excellence in teaching award from Siena College in 2007 and the Ladvina excellence in teaching award from the St. Norbert College, Green bay, WI in 2003. He was honored with the Hormel meritorious teaching award at the Marketing Management Association 2008 annual meeting in Chicago.  

Research/Professional Activities
Raj has published his research in the areas of dispute resolution mechanisms in customer/firm conflicts, not-for-profits, channels, brand strategies, sports marketing, marketing pedagogy, and corporate social responsibility. He has several publications in leading journals such as Journal of Brand Management, Journal of Financial Services Marketing, Marketing Management Journal, and Sport Marketing Quarterly. Raj serves on the board and is the Vice President of Publications of the Marketing Management Association.