Raj Devasagayam
Professor of Marketing
Colbeth Hall 113
(518)782-6863
raj@siena.edu
Education
| Year |
Degree |
Institution |
| 1997 |
Ph.D. in Marketing and Research Methodology |
Florida Atlantic University |
| 1987 |
M.B.A. with a concentration in Marketing |
University of Bombay |
| 1985 |
B.A. in Economics |
Vikram University |
Teaching
Raj Devasagayam, PhD, is a professor of marketing in the School of Business at Siena College. Dr. Raj's teaching interests include: marketing strategy, marketing research, sales and sales management, business statistics, and international marketing. He has received awards for excellence in teaching from peers as well as students. He received the Jerome Walton Excellence in teaching award from Siena College in 2007 and the Ladvina excellence in teaching award from the St. Norbert College, Green bay, WI in 2003. He was honored with the Hormel meritorious teaching award at the Marketing Management Association 2008 annual meeting in Chicago.
Research/Professional Activities
Raj has published his research in the areas of dispute resolution mechanisms in customer/firm conflicts, not-for-profits, channels, brand strategies, sports marketing, marketing pedagogy, and corporate social responsibility. He has several publications in leading journals such as Journal of Brand Management, Journal of Financial Services Marketing, Marketing Management Journal, and Sport Marketing Quarterly. Raj serves on the board and is the Vice President of Publications of the Marketing Management Association.
