Marketing Major & Management Major Requirements

Required major courses for the Bachelor of Science ( B.S.) degree with a major in Marketing : 

MKMG 113 Business and Organizational Communication
MKMG 211 Organization and Management *
MKMG 212 Marketing *
MKMG 324 Consumer Behavior
MKMG 330 Business to Business Marketing and Purchasing
MKMG 334 International Marketing
MKMG 336 Marketing and Management Research Methods
MKMG 435 Marketing Management
BUDV 450 Strategic Management*
One Department (MKMG) Elective

* MKMG 211, MKMG 212, and BUDV 450 are taken as part of the Common Business Core

Students in this degree program are also required to take twelve (12) credit hours of Business Electives
 

Required major courses for the Bachelor of Science ( B.S.) degree with a major in Management : 

MKMG 113  Business and Organizational Communication               
MKMG 211  Organization and Management *                                   
MKMG 212  Marketing *                                                        
MKMG 329  Organizational Behavior
MKMG 332  Human Resource Management
MKMG 336  Marketing and Management Research Methods
MKMG 339  Leadership in Organizations
MKMG 425  Organizational Development and Change
BUDV 450 Strategic Management*
One Department (MKMG) Elective

* MKMG 211, MKMG 212, and BUDV 450 are taken as part of the Common Business Core

Students in this degree program are also required to take twelve (12) credit hours of Business Electives