Michael Pepe
Michael Pepe, DBA, is an assistant professor of marketing in the School of Business. Dr. Pepe's teaching interests pertain to marketing strategy, retailing, marketing metrics, and international marketing. An integral component of Dr. Pepe's teaching methodology is application of all concepts presented to students that were developed during his 19 years of professional marketing experience. Research/Professional Activities Michael has published his research in areas involving branding, organizational commitment, point of sale data analysis, and customer lifetime value. He has published in journals such as the Journal of Product and Brand Management, Journal of Marketing Management, and the Journal of Business and Economics Research. Michael has been a member of the American Marketing Association for numerous years and is currently the co-advisor for the Siena student chapter. |
