Cheryl Buff
Associate Professor of Marketing
Colbeth Hall 222
(518)783-4277
Cbuff@siena.edu
Education
| Year |
Degree |
Institution |
| 1998 |
Ph.D. in Administrative and Engineering Systems |
Union College |
| 1984 |
M.B.A. with a concentration in Marketing |
Adelphi University |
| 1982 |
B.A. in Psychology |
Siena College |
Teaching
Dr. Buff's teaching interests include: consumer behavior, sports marketing, and marketing management. She has taught classes in Retailing, Marketing Management, Business to Business Marketing and Purchasing, and currently teaches classes in Consumer Behavior, Marketing, and Sports Marketing. She received the Jerome Walton Excellence in Teaching award from Siena College in 2010. Additionally, she was awarded the Hormel meritorious teaching award at the Marketing Management Association 2009 annual meeting in Chicago.
Research/Professional Activities
Dr. Buff's research is in the area of branding, marketing ethics, self-control, market segmentation, interactive marketing, and pedagogy. She serves as Director, Center for Undergraduate Research and Creative Activity, faculty advisor to the 21st Century Leaders Society and is co-founder and co-chair of the Siena College Student Conference in Business. Dr. Buff has published in Journal of Business Ethics, Journal of Product and Brand Management, Sport Marketing Quarterly, Journal of Managerial Issues, and Marketing Education Review.
