Marketing and Management

The program of study in the Marketing and Management Department is designed to prepare students for management careers in business, in government, and in non-profit agencies, as well as for further study at the graduate level. The objective of the Department is to help students acquire knowledge, clarify attitudes and values, and develop communication, interpersonal, and analytical skills that will help them make more enlightened decisions.

The department offers two concentrations to help focus students' studies. Students may choose a concentration in either Marketing or Management. The marketing concentration prepares students for careers in advertising, public relations, marketing, and sales. The management concentration prepares students for management careers in business, government, and non-profit agencies.