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Visual IdentificationGenerally, the first impression people have of Siena is visual – through the images and materials they see. Thus, it is important that all materials convey our brand. Strong visual branding helps people understand our values and remember us. The key to recognition is consistency – using our wordmark and images consistently makes us better known and recognized for our values and our competitive standing. Digital files of the Siena wordmark, as well as templates for stationery items, signs, and PowerPoint presentations are available from the Office of Strategic Communications and Integrated Marketing.
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