Branding Guide

Why this Guide?

A consistent, fresh look and feel in our public communications helps us gain the attention and interest of a number of audiences important to Siena.

This guide has been developed to clarify and define the application of various communication elements used widely in our communications, providing standards for color, typography and the selection of various logotypes and words.

All communications should comply with these standards as they will strengthen our brand.

Why Brand?

“Branding” creates focus and clarity, distilling Siena College into a few powerful elements. A clear, consistent, strong brand explains who we are, what we offer, and what we produce. Strong branding makes audiences:

• recognize our high quality and value,
• seek us out as a great place to study and work, and
• consider investing in our future.

This guide provides the basic elements of a verbal and visual language to express ourselves in a way that strengthens our brand. Applied consistently, they capture and convey our essence and differentiate us from other institutions. Messages that deviate from the brand essence are confusing, and often contradictory. They weaken our messages and confuse our audiences. In so doing, they weaken Siena College.