|
Strategic Communications and Integrated Marketing
The Office of Strategic Communications and Integrated Marketing (SCIM) plans and executes the College’s marketing and communications programs in accordance with the college's marketing and communications plan, which is informed by the Siena College Strategic Plan 2006-2011. Our professional, creative staff is available to assist campus departments in identifying audiences and objectives, developing strategies and creating innovative tactics to accomplish the divisions' goals. We also provide and ensure consistency in messaging for the College’s various audiences. We are responsible for the college's graphic standards guide and messaging glossary. SCIM actively communicates news and events using Siena College's social media and the Web to build its local, regional and national reputation, and engage and connect with prospective students, alumni and donors, the external community and campus.
Strategic Communications and Integrated Marketing |
